This plastic surgery website redesign is an excellent example of how modern updates with a focus on lead conversion can dramatically impact a website's performance. Dr. Slenkovich, a Colorado-based double board-certified plastic surgeon, was lucky to already have a website acquiring a decent amount of visitors each month. However, like most websites created before 2016, his former site was outdated, prohibiting more visitors from converting into actual leads for the practice. After reviewing Dr. Slenkovich's practice goals and marketing plan, our preferred website vendor got to work on a modern and chic redesign, while still incorporating the rich colors and warm feel of the Colorado Plastic Surgery Center brand.
The SEOversite team guided the redesign process from start to finish, drawing from years of experience working on similar plastic surgery websites in other regions, to improve the Colorado Plastic Surgery website user experience and generate more leads for the practice. Within the first year after launching the new website, conversions increased by nearly 60%!
While the previous site's visitor count was high, these website visitors were simply not converting into new patients. We reviewed the site extensively and determined that the site lacked sufficient call-to-actions, accolades to showcase the doctor's expertise, updated photos, and an overall modern feel.
Our goal was to create a truly conversion-focused website to maximize the website's high visitor count. The homepage now showcases Dr. Slenkovich as an approachable leader in the field of plastic surgery, highlighting his many accolades, while an added contact form at the top of the page and live chat encourages more visitors to contact the practice. The team also incorporated the core values of the doctor, including the concept of plastic surgery being only part of a patient's "journey" towards a greater whole of holistic health, which resonates nicely and dovetails with the practice's branding.
Additionally, a blend of captivating photography, extensive before & after gallery, informative content for every procedure, details of the practice facility and staff along with an unobtrusive "Schedule a Consultation" button on every page resulted in exceptional conversion growth within the first year of the site launch.
The year-over-year conversion rate grew significantly each month after the new website launched. By the end of the first year, with an increased conversion rate of nearly 60% and conversion volume almost as high as 600 per month, the redesigned website generated hundreds of new leads for the practice online from both form submissions and phone calls to the office.
