World-renowned and Miami-based plastic surgeon, Dr. S. Alexander Earle, knew it was time for a website redesign and digital marketing strategy upgrade. The site lacked in volume of content, an efficient user experience, and needed an overhaul.
The vision for the new design was to create a grandiose, epic feeling with expansive photography, incorporate more strategic CTAs (call-to-actions), and build out the before & after gallery. We added trust-builders to the homepage above-the-fold section, in addition to prominent “Request a Consultation” and “Virtual Consultations” buttons to focus on conversions.
And, our professional photoshoot captured one of the most authentic team photos we’ve seen thus far, featured on the homepage, adding vibrant personality to this young, fun, diverse, & very-Miami brand.
We focused on building each procedure page with educational content, organized and optimized to favor Google search engines while engaging the visitor. On-page and technical SEO tactics were implemented including page titles, meta descriptions, canonical tags, backlinking, and more. We organized the Patient Resource sections with easy-click buttons to write a review, find the practice on social media, view testimonials, and access other resources. Within 1 month post-launch (it’s still in its infancy), the site has already performed better on search engines and is poised for substantial growth over the next 6 months.