SEOversite serves small and large businesses. Piedmont Plastic Surgery and Dermatology is a superb example of what we can accomplish for a larger business. With approximately 30 doctors over 7 locations, the challenge of managing their entire web presence was a robust task. In this case study we outline the following accomplishments:
1. Price reductions - through our completely free SEOversite LITE plan, we were able to help Piedmont replace their prior web marketing team. Their organic SEO monthly payment was reduced by over $2,000 per month and the pay-per-click Spring campaign was reduced by so much they were able to fund approximately 6 more months of Google Adwords with the savings.
2. Beautiful Website Design - Piedmont had a dated website that had poor rankings and was difficult to navigate. We helped redesign and rebuild the website from scratch. We also helped redesign their landing pages for their pay-per-click campaign from scratch achieving an approximate 400% increase in lead conversion rates. Since launching, website visitors, lead counts, and calls have all increased significantly.
3. Improve SEO and rankings - the first month after launching the new website, traffic increased by approximately 40% according to PPSD. As of the publishing of this case study, PPSD.com had an 800 visitor increase over last month, over 100 live chat inquiries, and overall patient calls and emails are growing monthly.
4. Adding Live Chat - after adding a superb live chat team, leads also increased, in many months achieving over 100 live chat patient inquiries per month
5. Ratings and Reviews Reputation Improvement - After SEOversite added iPads to each office through a company that helps collect happy patient reviews, Piedmont collected over 1,000 new patient testimonials in the first 6 months which will be spread throughout the internet, helping boost their SEO and overall reputation within the Charlotte and surrounding communities.
The results achieved by using SEOversite LITE and LITE PLUS (total cost to Piedmont of $299/month - yes, really) are nothing short of astounding. SEOversite's deep industry knowledge and strong infrastructure make servicing a business doing tens of millions of dollars in revenue annually a smooth and simple process.
Here we started the process by helping Piedmont hire professional photographers to capture current, modern, professional photos and delineate visually between dermatologists and plastic surgeons.