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North Shore Cosmetic Surgery – Website Redesign Case Study

Website Design, SEO, Live Chat, & Social Media Marketing - SEOversite Lite Plus

After hiring two new doctors and completing a practice rebrand, it was time for a website redesign to launch the new North Shore Cosmetic Surgery (formerly Romanelli Cosmetic Surgery). The vision was to transform a traditional, dated site, into a fresh, spirited one that captured the essence of the changing times, while maintaining a sophisticated feel.

The website redesign included a professional and curated photoshoot, reorganization of the navigation, improvement of all UI/UX elements, site map revamp, a simplified contact form prominent throughout the site, the addition of live chat, and more.
Within a year after the new site launched, rankings steadily rose to nearly complete market domination for Huntington, NY, with Long Island close behind. The website is thriving, driving more traffic than ever before (around 5,000+ visitors each month) with a consistent conversion rate, double the national average. Overall traffic rose by 3k visitors YOY from Q1 2021 to 2020 and organic traffic was up a whopping 80%!
In addition to the site redesign, SEOversite recently launched a robust PPC campaign to drive leads through Google Ads and our sister-company, iScreamSocialMedia, is now managing all aspects of social marketing for the brand including Instagram, IG Stories, IG Reels, Facebook, and paid social advertising. With their superb YellowTelescope-trained patient coordinator team they are also converting around 90% of consultations into surgery bookings on the day of consultation – around 4-5 times the typical practice results.