This group ophthalmology practice had a dated website that poorly showcased the doctor team. Based in a handful of locations throughout South Florida - Weston, Aventura, Pembroke Pines, Miramar - visitors to the website had no ability to differentiate these doctors from their local competitors.
By redesigning the website and showcasing their expertise and educations the entire feel of their online presence and brand shifted positively. Harvard, Yale, Bascom Palmer, and Duke education and training is the new focus of the website along with easy navigation, modern and current layout, and appealing color scheme. We believe this is arguably the finest website nationally for ophthalmologists utilizing nearly every cutting edge technique available. Read further to see the transformation, which coupled with superb SEO, will change the results and rankings of this website for years to come.
The initial website designed by a non-SEOversite vendor was low-information. A few stock photographs, a phone number and locations, and that was about it. Through helping the client find a better web development team, who not only had strong design skills, but also understood strategy, we were able to completely change the feel and look of the site and ensure potential patients knew, within 10 seconds, that they had found the right practice to visit. Scroll down past the next interior page screen shot of the old website to see the "after."
Add to that a modern, current feel without cheesy stock photography, but with a cohesive branding and logo expression and we have a website that will convert leads
That's right. The former web team took the website live without any information about the doctors and never followed up to ensure some information was added or was populating properly. Unfortunately too many web teams rush, are unable to manage busy business owners, or simply do not care. Even more amazing is many business owners try to build their own websites from scratch despite revenues in the 6, 7 or even 8 figure range. This website in its prior form was doomed, but scroll down to see the "after" page we created for one doctor in this group practice.