The changes in the Google algorithm over the last several years have shifted results to be more local. This is typically a great benefit to the person searching locally, but can be difficult for clients with businesses located, technically, in cities with names that are different than the hub city near them. For example, if you serve Miami, but your business is in Aventura, Florida, it becomes very difficult to rank well for Miami terms like "best doctor Miami" or "Miami's finest steakhouse." Ranking for Houston if your office is in Katy or Pearland, in Los Angeles if your business is in Malibu, and for Chicago, if your business is in Highland Park, is quite simply nerve-racking. In this case study, we work with a doctor in Aventura to both guide the creation of a world-class website showcasing his vast talent despite limited years of experience, as well show our ability to get rankings and convert leads and grow visitor counts beyond the low-search-volume terms that ranking for the Aventura area alone would provide.
