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We live in a multi-screen society. Because of this, it’s important for your plastic surgery site to be viewable across as many devices as possible, because you never know what device someone will be using to view your website.

Responsive website stats suggest that it’s wise to appeal to both desktop and mobile viewers considering the number of mobile viewers now outnumbers desktop, and this number will only continue to rise as global smartphone accessibility increases.

In 2015, Google announced that mobile-friendliness would become a ranking factor in its search engine algorithms. This meant that it’s not only important for the appeal of your site visitors, but also because Google will actually view your site more favorably.

Let’s get into the nitty-gritty of why responsive website design is so important for your plastic surgery website.

Cost-effectiveness

Maintaining separate sites for your mobile and non-mobile audiences can get expensive. By using responsive design, you can save money by eliminating the cost of paying for a mobile site. You will only need to invest in a single site design to appeal to all visitors and all devices.

Flexibility

When you have a website with a responsive design, you can make changes quickly and easily. You do not need to worry about making changes on two websites. This flexibility is a huge advantage when you just want to make a quick design tweak or fix a typo on your site—you only have to do it once.

Improved user experience

User experience is crucial to website owners. You want people to like your site, and you want it to be easy to use to convince them to come back. If someone visits your website on a mobile device, and it takes forever to load or your pictures do not have the proper resolution, it can make your company appear unprofessional.

No one wants to do business with a place that is unprofessional. But responsive design, which offers a much better user experience, can help convince people to give your company a chance. Because zooming and scrolling will be eliminated, content can be viewed quicker, and the overall impression that visitors have will be much more positive.

Search engine optimization gains

Responsive design can help with SEO because Google, as mentioned, gives preference to websites that are mobile-friendly. In combination with other SEO factors, responsiveness can help give you a significant boost in search engine results.

Ease of management

With just one website, most elements of your marketing will be much easier to manage. You’ll never have to wonder if you should link the mobile or desktop site on a social media update, or question whether or not all of your redirect links will be working to get the right visitors to the right site. Responsiveness takes much of the stress out of managing a business website.

Does this mean that having a responsive website design is going to fix all of your problems? Of course not. But it is going to make sure that you have fewer problems to deal with. It might seem overwhelming at first, but the benefits weigh out feeling in spades in the long run. If you need help redesigning your website, or want to make it more efficient, you can always reach out to us for a free consultation.

By SEOversite, learn more about our team.