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Why is Content Still King in 2023?

Marketing approaches today are much different than they were in the past. Online access opened up a whole new world for marketers, with content needs quickly rising to the top of their strategies.

Who doesn’t remember the “content is king” phrase that caught on starting back in the mid-1990s? Bill Gates created that now-famous phrase, ushering in the World Wide Web and a new way of content production and consumption for consumers.

But is that old news? The answer is no.

Now, more than 25 years later, content most certainly still is king and will continue to be so long into the future. What that content looks like may change, but make no mistake. It still reigns. The best content marketing strategists today understand this and continually create, optimize, update, and modify content for the highest effect.

If you want to know exactly why content is still king, you came to the right place!

Build an Audience

Today’s consumers are looking for answers to their questions, solutions to their problems, and information that can help guide them along their buyer’s journey.

You can kill two birds with one stone because content can provide all of this for them while you build your audience. When a user enters questions or searches on specific keywords, you can expect them to look through the resulting search results until one captures their attention.

What this basically means for you is that, with high-quality and SEO-optimized content, you have a higher chance of appearing in those search results and gaining a bigger audience.

Examples of the types of content that may strongly resonate with users and make them a part of your audience include:

• How-to guides
• Information visuals such as infographics
• Educational and entertaining blog posts
• Product or service comparisons
• Improve Trust in Your Brand

Your content can also build authority and improve trust in your brand in ways that other sales campaign tools can’t. To help boost trust in your brand today, do these three specific things.

Create and share relevant content

Address your customer’s pain points, interests, wants, or needs. Express your mission, highlight the usefulness of your products or services, or include any other helpful information that in some way relates back to you.

Concentrate on value, not promotion

Develop trust by providing value in your content and avoiding constant promotion of your brand, products, services, or events. Offer insights into your industry, focus on one specific topic or customer pain points.

Focus on authenticity

Consumers prefer interacting with authentic brands today. To show your authenticity, develop your brand personality and voice, share client experiences and stories, and find more ways to directly engage with customers.

Help You Understand Your Audience

To increase your number of customers, conversions, and sales, you need to understand your audience. Content can help with this. By trying out different content types and analyzing the results, you can better meet the needs of your targeted audience at different stages along the buyer’s journey.

Where do they consume most of your content? Is it social media or your blog posts? What keywords are attracting the most attention? How do visitors get to your website? Is it from organic search results or backlinks on another website? Are they engaging with your content? If so, in what ways?

All of these can provide information on your audience, information you can use to better understand their interests, needs, wants, and pain points.

Increases Traffic Because It Improves SEO and EAT

An important purpose for your content is to increase traffic to your website. Without more traffic, conversions, and sales levels can become static and even drop.

What you need to bring more traffic in is the right content to boost your search engine optimization (SEO) efforts and help you rank higher in search engine results pages (SERPs).

The way Google ranks online content for search results relies on its EAT characteristics.

EAT stands for Expertise, Authority, and Trustworthiness, three characteristics of what searchers are seeking in the results that Google returns for each query.

By successfully using your content to display your authority and trustworthiness, search engine algorithms will notice, and this can improve your SEO and lead to an increase in traffic to your website.

By SEOversite, learn more about our team.