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Why is Content King?

If you’ve been in the digital marketing industry for any amount of time, you’ve probably heard the phrase “Content is King”. We tend to accept it at face value because so many people say it, but why is content king?

This phrase actually started back in 1996 by none other than Bill Gates. He wrote an essay with the title “Content is King”, and he stated that content is where much of the “real money” will be earned on the Internet.

But was Bill Gates really thinking about SEO when he came up with that phrase? It’s hard to believe that would be the case. So, how has this phrase evolved into what it means today?

“Content is King” Meaning

Now that we know how old this phrase is, why does everyone still believe that content is king? People still believe it because it’s true. Without content, there is nothing to get you connected with your customers.

The rise in the popularity of content marketing is largely thanks to how much it is about the customer rather than the marketing or the company. This is so important because of how Google filters content. The purpose of Google is to provide users with the best experience possible, and that includes being given the content they are searching for on their search platform.

So now, Content is King means that your content should be made primarily for your customers. And if that content is strong enough, it will increase your authoritativeness in Google’s eyes. And the higher your authoritativeness, the higher you will rank on Google’s search results pages.

Why Content is King

High-quality content helps to build brand reputation and trust, leading to more customers. Content helps to lure in new customers while also keeping previous customers happy. Repeat customers are the driving force of companies.

Additionally, repeat customers are great for boosting brand loyalty and spreading positive reviews.

It’s important for a brand to have customers who can trust and rely on them. When you give them content that they value, their relationship with you improves. Content helps build a loyal brand that advocates and encourages sales.

Why is Content King for SEO?

When it comes so SEO, content is truly king. You cannot optimize your marketing strategy’s search engine ranking without using the right kind of content.

SEO brings in natural, organic traffic as opposed to paid strategies. This traffic can come from all kinds of searches including news, image, video, and keyword searches.

That is what brings up the value of SEO in content. Without content, your sites or pages cannot rank and be noticed. Naturally, your content needs to be relevant, high-quality, and well-created.

Google’s algorithms are always evolving the changing to give users the best possible experience. As long as your content meets the requirements, it will be shown in the search results.

To make a long story short, the more quality content you have, the more Google will like you.

That is precisely why good SEO is necessary. Your SEO strategy will help ensure that your content gets noticed. And your content is the only way you can make proper use of SEO. It’s a combination of two things that should go hand-in-hand.

And if you need help with your SEO or content strategies, don’t hesitate to reach out to us or call at 305-455-0720.

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