Top 4 Best Plastic Surgery Websites of 2020
The year 2020 certainly had its highs and lows, but one thing’s for sure – many of our clients (including our own parent company, YellowTelescope) are closing it out on a high note, with a brand-new website design! Check out our picks for the best plastic surgery websites of 2020, a selection of impressive designs and digital performance. Read below to discover why these aesthetic practices websites made the list – and definitely take a few minutes to peruse our own YT’s site, which is chock full of practice growth newsletters, podcasts, speeches, and more. And, if your own website needs an upgrade, reach out to snag one of our last available spots to work with a SEOversite “angel” to oversee your site in 2021.
George Sanders, MD – Best Plastic Surgery Website in Los Angeles
As a plastic surgeon in perhaps the aesthetic capital of the nation – the Los Angeles area – we knew Dr. Sanders needed a sophisticated website to properly showcase his expertise, education, and training in order to differentiate in the L.A. market. We recommended replacing stock photos on his previously dated website with stunning, professional imagery of the doctor, team, and office, and prominently placed “trust builders” above-the-fold to instantly build value with his visitors. By improving the design, navigation, and user experience, the website performance improved dramatically year over year (YOY), with an increase of 5,000 more visitors in a single month during the global COVID-19 pandemic.
Dina Eliopoulos, MD – Top Website in Boston
Our focus for Dr. Dina Eliopoulos’ website redesign was to improve local organic reach in Chelmsford, Massachusetts and surrounding areas, highlight her expertise as a reputable female plastic surgeon as well as her unique experience offered, and promote her caring team and welcoming office. The new website, which is purposefully soft and not the “typical NYC or Beverly Hills modern” color scheme, seamlessly blends a tasteful and unique design with results-driven UX/UI, strategic call-to-actions, detailed content, and an organized navigation. The result? Visitor counts doubled within 4 months and the site continues to perform optimally!
Starkman Facial Plastic & Laser Surgery – Best Website in Scottsdale
Located in an increasingly competitive plastic surgery market, Scottsdale, AZ, Dr. Sidney Starkman sought a stellar website to stand out from his competition. We recommended he have his design agency focus on a combination of contemporary design, flawless photography, smooth transitions, and an intuitive navigation to present Dr. Starkman as the distinguished plastic surgeon that he is. Each procedure page includes search engine optimized content to drive more organic traffic from Google search, while simultaneously educating his website visitors. In the month of November 2020 alone, the site had a 320% YOY increase in organic visitors and an 80% YOY increase in visitors overall.
Hopkins Plastic Surgery – Top Website in Dallas
Website design from even just 2 to 3 years ago can feel stale and dated in 2020. This was the case with Dr. J. Hopkin’s site. We knew his former design wasn’t doing his practice justice, as an established surgeon with over 20 years of experience and an outstanding reputation deserves the best! While guiding the strategy for his new website, we love the idea of featuring high-quality video footage on the homepage to create an impactful first impression, along with a prominent link to his before & after gallery. A clean and streamlined site design with easy-to-find contact buttons and information provides a fluid and performance-forward site experience. The website’s Google rankings, visitor count, and conversions have increased YOY, with an impressive 207% increase in organic visitors just this past month.
Is 2021 the year for your cosmetic surgery website redesign? The future is bright – make sure your website isn’t dull. Let our team of experts take the stress out of the process and ensure you have a site that not only delights your prospects but converts more of them into real patients for your practice.
Contact us to schedule a complimentary website analysis with one of our marketing specialists at SEOversite!