As a plastic surgeon, your website is going to be the first point of contact for a majority of your potential patients. Because of this, it’s essential to make sure that your website is not only informative and aesthetically pleasing but also responsive and easy to use on any device.
Responsive design is an aspect of website design that ensures a website’s layout and content will change and adapt to the screen size of the device the customer is using. This means that if a user is browsing your website on their phone, but then wants to take their experience to their desktop, they’re going to have a seamless experience. But what else can responsive design do for your plastic surgery website?
Increase User Experience
We already mentioned it above, but a website that it’s properly optimized for multiple screen sizes can be extremely frustrating to use, especially if you’re using a mobile device. If a potential patient can’t easily navigate your website and access your information on the device they’re using, it’s almost a guarantee that they’ll look elsewhere. First impressions can make a big difference. Responsive design ensures that your website will be easy to use, no matter the device, resulting in a better user experience, which results in more conversions for your practice.
We all know this, but SEO is essential for any website, not just plastic surgery websites. But isn’t SEO just about keywords? Not at all. Google prioritizes websites that are optimized for mobile devices, also known as “mobile-first-indexing”, so having a responsive design can improve your website’s SEO ranking. A higher SEO ranking means you’re showing up at the top of the search results page, which increases the likelihood of attracting more potential patients to your website.
Having a responsive website design means your branding and messaging are going to be consistent across all devices. This means that regardless of device, users are going to have a similar experience and view the same exact content. Consistency is key when it comes to building trust and credibility with your potential patients. You want to make sure that if someone changes devices in the middle of browsing your site, there is no mistake that they are still on the same site after they change.
A responsive website design can lead to increased conversions. If a potential patient can easily navigate your website and access all the information they need, they are one step closer to trusting you as an expert in your field, which will make them more likely to take action and contact your practice. A responsive design can also reduce the bounce rate of your site since users will be more likely to explore your site if it is easy to use on any device.
Maintaining multiple websites, one for desktop, one for tablet, and one for mobile devices, can be costly and time-consuming. A responsive website design eliminates the need for multiple websites, making it a cost-effective solution for your practice. Only having one site also means that it will be easier to maintain, ensuring all content and information is up-to-date and accurate across all platforms.
As technology continues to evolve, new devices with different size screens and resolutions will continue to emerge. We’re looking at you, Galaxy Z Fold. But having a responsive website design future-proofs your website, ensuring that it will always adapt to any new device that comes along This means your site will remain relevant and accessible to potential patients, regardless of the devices they use.
In conclusion, responsive design is essential for any plastic surgery website. Not only does it help your customers better find and use your site, but it also helps you by helping your business grow and save money in the long run. If you need help building a responsive plastic surgery website, don’t hesitate to reach out to us for a free consultation.