Plastic surgery has been a growing industry for several years with no signs of slowing down anytime soon. Because of this, plastic surgeons need to be on top of their digital marketing efforts to attract more potential patients. Unfortunately, one crucial part of digital marketing that is often overlooked in the plastic surgery industry is local SEO.
Local SEO refers to the process of optimizing your website to appear higher in local search results on platforms like Google. Doing this involves a combination of keyword research, on-page optimizations, and link building. Why the focus on local SEO? Because most, if not all, potential patients tend to search for a surgeon in their local area.
Here are some ways local SEO can benefit your plastic surgery practice.
Increase Visibility in Local Search Results
With the rise of smartphones and mobile searches, people are increasingly using search engines to find local businesses, including plastic surgery practices. As we said before, local SEO helps your site appear higher for local search results, which makes it that much easier for potential patients to find your practice.
Target Relevant Keywords
Keyword research is a critical component of your overall SEO strategy. Keyword research involves identifying the keywords and phrases that potential patients are likely to use when searching for a plastic surgeon in their area. By targeting these keywords, you are setting yourself up for success by being able to optimize your website content to appear higher in the search results for those terms. Local SEO forces you to use these relevant keywords, which will help attract more high-quality traffic to your website, which is more likely to convert into real patients.
Improve User Experience
Local SEO doesn’t just involve optimizing your website content, but also the user experience. This is going to include making sure your site is easy to navigate, improving your page speed, and making your website mobile-friendly.
How is all this related to local SEO? Remember how we mentioned that more people are using smartphones to do local searches? This means more and more people are likely to find your local listings through mobile, which forces your hand to make sure your site is running as smoothly as possible.
Build Local Links
Local link building is a very important part of Local SEO, but it involves getting links from other websites in your local area, such as local directories. Some local directories include Yelp, Apple Maps, and Google Maps. Having a listing with a consistent name, address, and phone number (NAP), can help make sure you’re visible on any directory a potential patient could be using.
Additionally, the more links you have out on legitimate websites, the more likely you are to rank higher on search engines. This is because these links help increase the authority of your website.
Enhance Online Reputation
Online reputation is essential for any business, including plastic surgery practices. Local SEO isn’t just about more people finding your practice. It also involves managing online reviews and ratings to improve your online reputation. This can involve responding to reviews, both positive and negative, and encouraging more satisfied patients to leave positive reviews. How does this help with your Local SEO? Because a positive online reputation can help attract even more patients and improve the overall success of your practice.
Local SEO is a critical component of plastic surgery marketing. It helps increase the visibility for local search results, target relevant keywords, improve site user experience, build local links, and enhance your online reputation. By incorporating local SEO into your plastic surgery marketing strategy, you can attract more high-quality patients to your practice, which can grow your business.
If you still have questions or think you might need help with any of this, don’t hesitate to reach out to us for a free consultation.