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If you are a business owner, your website is absolutely one of the most important tools you have in your arsenal to get more – and better – clients and customers. But what differentiates a good website from a bad website, or a good one from a great one? Here are 5 elements that a great website will need. 


Easy-to-Follow Navigation

Your website should be easy to navigate and the menu items should be accessible from any page. Visitors should always know exactly where they are on the website and have easy access to where they would like to be. A site map is a great idea and will be used if available. This sounds elementary but most websites could be improved in this area. Remember, there is a fine line between an interactive menu and an annoying one, so functionality should be the idea. If you have a hamburger menu with over 20 pages, it might be time to consolidate your menus.


Visually Appealing

People are visually oriented creatures, and utilizing great graphics is a good way to make your website more appealing. Your website has about 1/10th of a second to impress your visitor and let them know that your website is trustworthy and professional. However, it’s important not to go overboard with too much. Scrolling text, animation, and flash intros should be used sparingly in your web design and only to emphasize a point for maximum effect. 

If you go overboard with these design elements it could actually have the opposite effect on your website visitors and drive them away. These elements can also slow down your website, which could turn visitors away from your website.



No matter how informative, beautiful, and easy to use your website design is, it’s useless unless it’s web-friendly. It is important that your web designers know the keys to making your website work on all the major browsers, and that they utilize meta tags, alt tags, and are fully versed in SEO best practices

What’s the point of a beautiful website if no one sees it? It’s not just enough to have a beautiful website for your visitors, but also for SERPs.



Content is the backbone of your website. Not only does your content play a major role in your search engine placement, but it is also the reason most visitors are seeking your website in the first place. Your website text should be informative, easy to read, and concise. Well-thought-out web content and copy will do more than anything else to make your website design engaging, effective, and popular.



Your website can be the most important client generator your business can have, and must place the primary emphasis on bringing in new clients and making additional services available to existing clients through increased awareness of all the services you offer. Providing them with the tools they need to do business with you in an easy and enjoyable way will increase your website conversion and bring you the kind of success you seek.

This isn’t everything you need to take into account when building a website, but these are definitely the most important. If you need help with designing your own website, don’t hesitate to reach out to us.

By SEOversite, learn more about our team.