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Monthly Digital Marketing Newsletters

Contact us to subscribe. Read past issues below

The True Cost of DIY Website Design

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The days of having a ‘basic’ business website are over for most businesses.  Having seen firsthand how website redesigns can double, triple, or quadruple lead counts as soon as they go live, as well as how poor UX/UI can decrease onsite conversion percentages in significant ways, investing in a proper website design is a worthwhile […]

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The ABC’s to Building a Strong PPC Strategy

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Pay-per-click Marketing (PPC) is not as easy as 1,2,3, so SEOversite is here to help break it down for you. We stuffed you full of great info in our last Pay Per Click (PPC) article, covering impression shares, click through rate, time on site, and conversions.  In round two, we’re dissecting the stuffing and showing you how […]

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Issue #20 – Plant the Seeds for a Bounty of Leads

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As we head into spring, with Punxsutawney Phil’s shadow far behind us, the ground is thawed and primed for new life. Spring is a superb time to breathe new life with your winter’s bounty into your digital presence, because the “April showers” it costs to overhaul your web presence, will take time to create “May […]

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Your Web Team Isn’t Your Valentine

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Your Web Team Isn’t Your Valentine New relationships are exhilarating. The birds are chirping, the sun is shining, and all seems right with the world. Then reality provides a proverbial slap in the face and you find out that your “partner and best friend” is, in fact, a loud eater with opposing political views who […]

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How Important is Social Media For Your Business?

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Heavens – Where’s your Social Media!? Be honest with yourself: do your social media posts sound like the monotone ramblings of a middle-aged economics professor? Or is your social media strategy a true representation of your brand, where content is engaging and consistently posted on a variety of feeds, actively increasing your followership to generate […]

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When Should You Burn Your Site to the Ground?

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SEOversite Newsletter #17 – Burn Your Website to the Ground: SEOversite.com Practice what you preach. Do what you teach. Swim if you are at the beach. As we would quit before being hypocrites, we have redesigned and launched the brand new SEOversite.com! We can’t wait for you to check out the amazing new website we […]

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Don’t SEOverspend – How much should you spend on SEO?

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SEOversite Newsletter #16 – Don’t SEOverspend Here at SEOversite, we are “The Guardian Angel Watching Over Your Online Presence,” floating among the clouds in the great blue beyond that is digital marketing, steering our clients clear of the turbulent tempests of poorly performing, unvetted vendors and service providers.  Oftentimes, however, we land on one shoulder […]

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Issue #11 – Pulling Out the Stuffing – The Layperson’s Guide to Pay Per Click Using Stuffed Animal Analogies

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Issue #11–Pulling Out the Stuffing – The Layperson’s Guide to Pay Per Click Using Stuffed Animal Analogies Our guest writer, John Berry, is SEOversite’s Sr. Client Director and Pay-per-click Guru – he moonlights as our stand-up comic and can be reached with questions at John@SEOversite.com. As the Senior Client Director here at SEOversite, one focus […]

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Issue #8 – Live Chat – Should My Website Feature Live Chat?

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Issue #8 – Live Chat – Should My Website Feature Live Chat? Sometimes there is simply nothing new under the sun. Over the past 8 years since opening our sister company, YellowTelescope, and growing SEOversite, we’ve found that information and valuable insight naturally ebbs and flows.  While thirst from business owners and managers steadily increases, […]

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Issue #6 – New Year, New Web Team

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Issue #6 – New Year, New Web Team Not blown away by your web development team and their results this year? Unfortunately, it is too late – 2015 is officially and completely over – at least from a website perspective.  Improving web rankings and conversion rates takes time.  Changing the direction of your website is […]

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