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Monthly Digital Marketing Newsletters

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How to Maximize Your Mobile Marketing Mojo

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One smartphone asked another smartphone why he broke up with his girlfriend. He lamented, “She became disconnected and had too many hang-ups.” Forgive the phone humor, we will get Siri-ous. It is not a joke that mobile has become the main way customers are consuming digital media. According to a recent report, “mobile now accounts […]

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Issue #20 – Plant the Seeds for a Bounty of Leads

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As we head into spring, with Punxsutawney Phil’s shadow far behind us, the ground is thawed and primed for new life. Spring is a superb time to breathe new life with your winter’s bounty into your digital presence, because the “April showers” it costs to overhaul your web presence, will take time to create “May […]

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Your Web Team Isn’t Your Valentine

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Your Web Team Isn’t Your Valentine New relationships are exhilarating. The birds are chirping, the sun is shining, and all seems right with the world. Then reality provides a proverbial slap in the face and you find out that your “partner and best friend” is, in fact, a loud eater with opposing political views who […]

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Build Your Online Presence Like a House

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Issue #15 – Build Your Online Presence Like a House Organizing and prioritizing the steps to online marketing success can be harrowing. Beyond simply having a website, many business owners are unclear about next steps. We like to think of building a robust, profitable online marketing plan as being tantamount to building a house – don’t put […]

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Issue #12 –Ohhhhhh Snap Chat! – Social Media Trends for 2016

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Issue #12 – Ohhhhh Snapchat! Social Media Trends for 2016 Since 2000, human attention span, for media consumption, has decreased to just 8 seconds. It is apparently unlikely you are even reading this sentence. With articles outlining physical phone addictions, inability for children to remain focused, and the feeling of drinking water from a proverbial […]

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Issue #8 – Live Chat – Should My Website Feature Live Chat?

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Issue #8 – Live Chat – Should My Website Feature Live Chat? Sometimes there is simply nothing new under the sun. Over the past 8 years since opening our sister company, YellowTelescope, and growing SEOversite, we’ve found that information and valuable insight naturally ebbs and flows.  While thirst from business owners and managers steadily increases, […]

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Issue #7 – Understanding Google Local Listings – Tips from SEOversite

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Issue #7– Google Local Listings – Tips from SEOversite Most business owners seeking leads online are aware that for years there have been two fundamental ways to get seen on the first page of Google. First, is by paying for Google AdWords (commonly referred to as pay-per-click advertisements) and second is through old fashioned hard work […]

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How Much Should I Spend on My Web Team?

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Issue #5 – How Much Should I Spend on My Web Team? One of the most common questions we receive here at SEOversite is “how much should I be spending online?”  Not surprisingly, nor to the liking of our clientele, the answer starts with “it depends.” For elective surgeons, for example (like plastics, ENTs, Orthodontists, […]

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Is SEO Dead or is It as Alive as Ever?

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Issue #4  – Is There a New SEO? SEO – Alive and Kicking Recently there has been a plethora of articles suggesting that “SEO is dead.” Many of these articles submit that there is a more effective way to market online. Certainly, we can all agree that as Google’s rules and algorithms change, tweaks to […]

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Mobile-Friendly Website Design Tips

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Announcement: even if you are unable to read this entire issue of the SEOversite newsletter, make sure you read this paragraph. Google has recently announced that as of April 21st, any website that is not mobile-friendly will be penalized and downgraded in search results. At this stage, Google has been cryptic as to whether the […]

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