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Monthly Digital Marketing Newsletters

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Your Web Team Isn’t Your Valentine

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Your Web Team Isn’t Your Valentine New relationships are exhilarating. The birds are chirping, the sun is shining, and all seems right with the world. Then reality provides a proverbial slap in the face and you find out that your “partner and best friend” is, in fact, a loud eater with opposing political views who […]

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How Important is Social Media For Your Business?

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Heavens – Where’s your Social Media!? Be honest with yourself: do your social media posts sound like the monotone ramblings of a middle-aged economics professor? Or is your social media strategy a true representation of your brand, where content is engaging and consistently posted on a variety of feeds, actively increasing your followership to generate […]

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Don’t SEOverspend – How much should you spend on SEO?

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SEOversite Newsletter #16 – Don’t SEOverspend Here at SEOversite, we are “The Guardian Angel Watching Over Your Online Presence,” floating among the clouds in the great blue beyond that is digital marketing, steering our clients clear of the turbulent tempests of poorly performing, unvetted vendors and service providers.  Oftentimes, however, we land on one shoulder […]

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Build Your Online Presence Like a House

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Issue #15 – Build Your Online Presence Like a House Organizing and prioritizing the steps to online marketing success can be harrowing. Beyond simply having a website, many business owners are unclear about next steps. We like to think of building a robust, profitable online marketing plan as being tantamount to building a house – don’t put […]

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Video Virtuosity Part 2: Improve Video Quality

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Issue #14 – Video Virtuosity – Part 2 If you read Video Virtuosity – Part 1 (if you haven’t, you should), you will remember that we believe video content has become requisite to marketing your business. Creating the culture of employees capturing candid video of testimonials, events, fun around the office, and product promotion allows […]

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Issue #10 – Web Presence – Delegate or DIY?

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Issue #10 – Web Presence – Delegate or DIY? Over time, DIY projects seem to have become more complex.  Painting a room has shifted to building a room. Since the advent of YouTube, replete with hundreds of tutorials at the click of a Google search, more well-intentioned citizens believe they are capable of more than may […]

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How Much Should I Spend on My Web Team?

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Issue #5 – How Much Should I Spend on My Web Team? One of the most common questions we receive here at SEOversite is “how much should I be spending online?”  Not surprisingly, nor to the liking of our clientele, the answer starts with “it depends.” For elective surgeons, for example (like plastics, ENTs, Orthodontists, […]

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Is SEO Dead or is It as Alive as Ever?

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Issue #4  – Is There a New SEO? SEO – Alive and Kicking Recently there has been a plethora of articles suggesting that “SEO is dead.” Many of these articles submit that there is a more effective way to market online. Certainly, we can all agree that as Google’s rules and algorithms change, tweaks to […]

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Mobile-Friendly Website Design Tips

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Announcement: even if you are unable to read this entire issue of the SEOversite newsletter, make sure you read this paragraph. Google has recently announced that as of April 21st, any website that is not mobile-friendly will be penalized and downgraded in search results. At this stage, Google has been cryptic as to whether the […]

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The Misdemeanors of Website Design

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Issue #2 – Misdemeanors of Website Design Small business owners of every kind need to have an impressive website and strong web rankings to drive business. Some readers hope to build their first website. Others are getting ready to add a microsite. Still, others realize that a tweak or site overhaul is needed on average […]

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