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Monthly Digital Marketing Newsletters

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Digital Marketing Round-Up: Updates to Google Ads and Google My Business

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It’s time for another round-up of digital marketing news with the SEOverview. Let’s not waste any time and get right to the news!   Expanded text ads are disappearing: Don’t disappear with them You may have heard that Google is soon phasing out the tried-and-true expanded text ads (ETAs) that have widely been the standard […]

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Digital Marketing Round-Up: Small Business SEO & Mailchimp Acquired

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It’s time for another round-up of digital marketing news with the SEOverview. Let’s not waste any time and get right to the news!   Facebook’s failure highlights why email reigns What were you doing when Facebook went down earlier this month? If you were like many of your fellow marketers, you were tearing your hair […]

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The True Cost of DIY Website Design

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The days of having a ‘basic’ business website are over for most businesses.  Having seen firsthand how website redesigns can double, triple, or quadruple lead counts as soon as they go live, as well as how poor UX/UI can decrease onsite conversion percentages in significant ways, investing in a proper website design is a worthwhile […]

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Behind the Curtain: Writing Effective Newsletters

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The famous adage from The Wizard of Oz, “Pay no attention to that man behind the curtain” does not apply to our thousands of SEOversite newsletter readers. Behold, as we look past the smoke and mirrors to unveil ten effective newsletter best practices for businesses working to create effective email blasts. E-newsletters can be a […]

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Improve Your Social Media Presence

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Beyoncé’s Instagram feed is just as brazen as she is (See for yourself), often making the national news with her latest posts. Queen B’s Instagram, however, underscores a particular digital phenomenon – most viral accounts go viral due to television spots, PR, celebrity, or (more likely) luck. While being famous is one approach to growing […]

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Key Questions for Your Website Development Team

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The landscape of online marketing is broadening and deepening rapidly. What constituted a superb web team using best practices to maximize your lead counts or sales just a year or two ago differs greatly from what makes a superb online marketing, SEO, or other technology team as we approach 2018. Below you’ll find 3 quick […]

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How to Maximize Your Mobile Marketing Mojo

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One smartphone asked another smartphone why he broke up with his girlfriend. He lamented, “She became disconnected and had too many hang-ups.” Forgive the phone humor, we will get Siri-ous. It is not a joke that mobile has become the main way customers are consuming digital media. According to a recent report, “mobile now accounts […]

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Issue #20 – Plant the Seeds for a Bounty of Leads

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As we head into spring, with Punxsutawney Phil’s shadow far behind us, the ground is thawed and primed for new life. Spring is a superb time to breathe new life with your winter’s bounty into your digital presence, because the “April showers” it costs to overhaul your web presence, will take time to create “May […]

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How Important is Social Media For Your Business?

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Heavens – Where’s your Social Media!? Be honest with yourself: do your social media posts sound like the monotone ramblings of a middle-aged economics professor? Or is your social media strategy a true representation of your brand, where content is engaging and consistently posted on a variety of feeds, actively increasing your followership to generate […]

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Don’t SEOverspend – How much should you spend on SEO?

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SEOversite Newsletter #16 – Don’t SEOverspend Here at SEOversite, we are “The Guardian Angel Watching Over Your Online Presence,” floating among the clouds in the great blue beyond that is digital marketing, steering our clients clear of the turbulent tempests of poorly performing, unvetted vendors and service providers.  Oftentimes, however, we land on one shoulder […]

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