Now, we know just last week we released a blog about how link building may be less important to Google going forward, but that doesn’t mean that links aren’t important right now. So let’s go into why, specifically, internal links are so important. First of all, what is an internal link? Internal links are hyperlinks […]
Read ArticleGoogle’s John Mueller said that in the future he can see a Google Search ranking algorithm where links are not as important in the overall algorithm as they are today. He also hinted that links are not weighted as much as they were in the history of the Google ranking algorithm. You can watch the […]
Read ArticleLet’s get right to it. The general recommendation is that you should redesign your site every 2-3 years. That isn’t necessarily a hard and fast rule, but web design trends can start to look “wrong” faster than other aspects of marketing. But what are some factors that affect how often you really need to redesign […]
Read ArticleGoogle’s new helpful content update specifically targets “content that seems to have been primarily created for ranking well in search engines rather than help or inform people. The purpose of the update is to help searchers find “high-quality content” and reward better and more useful content that was written for humans and to help actual […]
Read ArticleIt’s unclear if this change was intentional or not, but Twitter has removed the nofollow link attribute from tweets in its source code. It is also unclear if search engines, specifically Google, will begin to value these tweets or not. A nofollow link is essentially a link that does not pass value from one domain […]
Read ArticleYep, you read that right, a new search engine enters the fray. Ahrefs announced plans to build its own search engine all the way back in 2019, so you’d be forgiven if you don’t remember that announcement. But apparently, Ahrefs wasn’t lying, as they’ve invested $60 million of their own money into launching their new […]
Read ArticleReally? Are we really talking about title tag optimization tips? Aren’t we already experts on the matter? It’s never too late to go back to the basics. Especially when this basic is so important to the foundation of SEO. What is a Title Tag? First of all, for those who don’t know, a title tag […]
Read ArticleIf you’ve even dipped your toes into the waters of SEO, you’re likely familiar with the idea of keywords—those little words and phrases that tell search engines what your web content is about. You likely also realize that those keywords, in part, determine how high your page appears in search engine rankings. What’s often murkier […]
Read ArticleIf you’re not focused on eCommerce, there’s a strong chance that you’re running your site on WordPress. WordPress is packed with tools to help you create a professional-looking site and monitor its performance without being a web guru. But one of our favorite features of WordPress is the plugins. A WordPress plugin is a piece […]
Read ArticleIf you’ve been in the digital marketing industry for any amount of time, you’ve probably heard the phrase “Content is King”. We tend to accept it at face value because so many people say it, but why is content king? This phrase actually started back in 1996 by none other than Bill Gates. He wrote […]
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