Another Google update, another time to wonder what will change for SEO experts. Every time Google releases a large update to their search algorithm, it worries those in the digital marketing world because we have no idea how it will affect our pages. But we want to make sure that you aren’t one of those […]
Read ArticleWe’ve said it for a while and we will continue to say it, but local SEO is one of the most important aspects of SEO now. If you’re not paying attention to local SEO, you’re likely missions out on massive amounts of traffic. 71% of people looking for local businesses are doing it online now, […]
Read ArticleAs SEO experts, we all have one primary goal in mind. To have our website rank high on the Google SERPs. You might have the best content in the world, but if your site is slow, then you might not be getting the results you’d expect. Page speed is a direct ranking factor, a fact […]
Read ArticleWhat is E-A-T content? It’s certainly not content that you physically eat. And it also isn’t one of those long and drawn-out recipe blogs where it takes 1000 words before you get to the actual recipe. E-A-T is actually an acronym for “Expertise, Authoritativeness, and Trustworthiness”, and it is a major factor in Google rankings. […]
Read ArticleWeeks ago, we went over our favorite free SEO tools to help digital marketers understand the plethora of data that comes with the industry. But now it’s time for us to look at our favorite paid SEO tools. Before we even get started, it’s important to know that you don’t NEED to purchase any SEO […]
Read ArticleSearch Engine Optimization is a difficult and time-consuming part of marketing. But luckily for us that work in the industry, there are some tools that make our lives much easier. From free to paid tools, there’s a large list. But let’s take a look at some of our favorite free SEO tools. Google Search Console […]
Read ArticleWelcome back to another installment of the SEOverview. It’s been a while, so let’s jump right into the biggest news in the Digital Marketing landscape. Changes Coming to Google Ads Automated Extensions Google Ads has announced three new changes that will be coming to their automated extensions. These new changes come in the form […]
Read ArticleWhen it comes to SEO, there are generally two ways of going about things; white hat and black hat SEO. White hat SEO is the name given to the tactics that follow the “rules” of the internet; mainly the tactics that follow Google’s rules, best practices, and strategies. Black hat SEO refers to the tactics […]
Read ArticleHow, exactly, do we calculate the strength of a domain on the web? Unfortunately, there isn’t any tool that Google has created to give us this information. But there is a third-party tool that is able to give us an idea as to how strong any given domain is. That tool is Domain Authority. What […]
Read ArticleBacklink Building is one of the most important techniques you can use to help grow your online presence. Unfortunately, backlink building is also one of the most difficult and time-consuming parts of SEO. Because of this, it’s very tempting to want to make shortcuts to gain links. The fact of the matter is that all […]
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