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Monthly Digital Marketing Newsletters

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Yandex Leak Reveals Search Ranking Factors

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A former employee allegedly leaked a Yandex source code repository, part of which contained more than 1,900 factors used by the search engines for ranking websites in search results. This leak has revealed 1,922 ranking factors Yandex used in its search algorithm, at least as of July 2022. Perhaps Martin MacDonald put it best on […]

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How to Write Good Alt Image Text

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We’re all trying our best to make a page with the best user experience and SEO possible, but there’s one part that people often look over: alt image text. Alt text (alternative text) describes the appearance or function of an image on a page. Alt text is so important because it is read aloud by […]

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3 Tips On How To Make Effective Header Tags

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Headers are still a strong signal for SEO. Google’s John Mueller said it himself: “[W]hen it comes to text on a page, a heading is a really strong signal telling us this part of the page is about this topic.” Header tags are a simple yet critical part of SEO. Use them wisely and you’ll […]

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Our Top 4 SEO Trends in 2023

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It’s almost a new year, which means it’s time to speculate on the newest SEO trends for 2023. These aren’t baseless speculations, so you can trust us in knowing that these trends are almost certain to happen next year.   Even more focus on Local Search This refers to those instances where an individual adds […]

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How To Write a Good Title Tag

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Before we tell you how to write a good title tag, what is a title tag? The title tag is an HTML code tag that allows you to give a web page a title. This title can be found in the browser title bar, as well as in the search engine results pages (SERP). Ok, […]

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The Guide to Getting a Google Featured Snippet

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It’s always the dream/goal to be in that number 1 position on the SERPs, but now that isn’t even the first thing you see on the page anymore. You’ve got to compete with paid ads, local listings, and even featured snippets. Paid ads and local listings are in their own field, but featured snippets are […]

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Benefits of Using an SEO Agency

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First of all, let’s get this straight. Not all SEO agencies are created equal. A bad SEO agency can be a waste of your time and money, but a good one can be an invaluable resource for your whole company. But how can a good SEO agency help your business?   Focus on the Right […]

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Why do Internal Links Matter?

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Now, we know just last week we released a blog about how link building may be less important to Google going forward, but that doesn’t mean that links aren’t important right now. So let’s go into why, specifically, internal links are so important. First of all, what is an internal link? Internal links are hyperlinks […]

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Link Building May Be Less Important to Google Going Forward

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Google’s John Mueller said that in the future he can see a Google Search ranking algorithm where links are not as important in the overall algorithm as they are today. He also hinted that links are not weighted as much as they were in the history of the Google ranking algorithm. You can watch the […]

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How Often Should You Redesign Your Website?

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Let’s get right to it. The general recommendation is that you should redesign your site every 2-3 years. That isn’t necessarily a hard and fast rule, but web design trends can start to look “wrong” faster than other aspects of marketing. But what are some factors that affect how often you really need to redesign […]

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