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Monthly Digital Marketing Newsletters

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Best Practices for Meta Tags in 2023

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First off, what are meta tags? The technical definition is that meta tags are HTML elements that provide structured metadata about web pages designed to be understood by search engines like Google and Bing. This data helps these platforms glean essential information about your website content, which informs how they rank and display it within […]

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Plastic Surgery PPC vs SEO: Choosing the Right Strategy

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With the increasing reliance on digital marketing, plastic surgeons need effective strategies to drive traffic to their websites and generate leads. Two commonly used tactics in the digital marketing realm are PPC (Pay-Per-Click) advertising and SEO (Search Engine Optimization). We will explore the pros and cons of both strategies and help you determine which one […]

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The Guide to Getting a Google Featured Snippet

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It’s always the dream/goal to be in that number 1 position on the SERPs, but now that isn’t even the first thing you see on the page anymore. You’ve got to compete with featured snippets, paid ads, local listings, and more. Paid ads and local listings are in their own field, but featured snippets are […]

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3 Free SEO Tools You Should Be Using

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With any digital marketing funnel, it’s easy to throw a rock and hit a paid tool you can use to help with your business, and it’s no different for SEO. From SEMRush and Moz to AHRefs, there’s no shortage of fantastic paid tools, but what about those of us who want some free SEO tools? […]

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High-Intent vs High-Volume Keywords

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If you’ve even dipped your toes into the waters of SEO, you’re likely familiar with the idea of keywords—those little words and phrases that tell search engines what your web content is about. You likely also realize that those keywords, in part, determine how high your page appears in search engine rankings. What’s often murkier […]

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