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Monthly Digital Marketing Newsletters

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Four Google Ad Extensions You Should Be Using

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Whether it’s a sprinkle of sugar or salt atop a warm meal, a splash of color on your accent wall, or a bonus gift with a purchase, everyone loves a little something extra. Lucky for us, Google gives advertisers a little something extra too: ad extensions. Ad extensions provide the additional spice your account needs […]

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How Does Google Rank Your Plastic Surgery Ads?

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First things first. What is ad rank? According to Google, the official definition is: “a value that’s used to determine your ad position (where ads are shown on a page relative to other ads) and whether your ads will show at all.” For example, if your ad shows up in the second position on the […]

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When is the Right Time for Your Plastic Surgery Practice to Invest in PPC?

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Every good business owner knows that you need several tools in your marketing toolbox to reach more clients. And Pay-Per-Click (PPC) advertising is just that: a power tool for leads and website traffic. So, when do you start using it, how much do you spend on it, and what else should you know about it? […]

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How to Do Keyword Research for Your Plastic Surgery PPC Campaign

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A successful PPC campaign relies heavily on effective keyword research. By understanding the search terms and phrases potential patients are using, you can optimize your campaign to reach the right audience at the right time. Let’s explore the essential steps to conduct keyword research for your plastic surgery PPC campaign, enabling you to maximize your […]

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How Plastic Surgery PPC Can Be Additive to SEO

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In the competitive world of plastic surgery marketing, having a comprehensive digital strategy is crucial for success. Search engine optimization (SEO) is a widely recognized tactic to improve organic visibility and attract potential patients. However, when combined with pay-per-click (PPC) advertising, plastic surgery practices can achieve even greater results. In this blog, we will explore […]

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Plastic Surgery PPC vs SEO: Choosing the Right Strategy

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With the increasing reliance on digital marketing, plastic surgeons need effective strategies to drive traffic to their websites and generate leads. Two commonly used tactics in the digital marketing realm are PPC (Pay-Per-Click) advertising and SEO (Search Engine Optimization). We will explore the pros and cons of both strategies and help you determine which one […]

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The Pros and Cons of Plastic Surgery PPC

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Plastic surgery has become increasingly popular over the years, and with the rise of digital marketing, it’s only natural that plastic surgeons have turned to Pay-Per-Click (PPC) advertising to promote their practices. PPC allows plastic surgeons to target potential patients directly, reaching them through search engines and social media platforms. It’s no shock that PPC […]

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Using PPC to Boost Your Plastic Surgery Practice’s Online Visibility

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As more and more people turn to the internet to research aesthetic providers and services, it’s become increasingly important for plastic surgery practices to have a strong online presence. While SEO and social media marketing are both important aspects of a successful digital marketing strategy, pay-per-click (PPC) can be another tool in the tool belt […]

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How To Bring In More Leads Off-Site

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If you’ve got a company, you need leads to survive. And no matter what, we could always use more leads. There are two different ways that you can generate leads. Through on-website lead generation, and off-website lead generation. What’s the difference between the two?  Think of on-site as the final push of a lead. Once […]

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10 Tips for Optimizing Your Plastic Surgery PPC Campaigns

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PPC advertising is a powerful tool for promoting your plastic surgery practice and generating leads. However, if you’re not careful, your PPC campaigns can quickly become a money pit with little to no results. That’s why it’s essential to optimize your campaigns for maximum efficiency and ROI. Luckily for you, we’ve got ten tips for […]

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