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Monthly Digital Marketing Newsletters

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How Does Google Rank Your Plastic Surgery Ads?

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First things first. What is ad rank? According to Google, the official definition is: “a value that’s used to determine your ad position (where ads are shown on a page relative to other ads) and whether your ads will show at all.” For example, if your ad shows up in the second position on the […]

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How Plastic Surgery PPC Can Be Additive to SEO

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In the competitive world of plastic surgery marketing, having a comprehensive digital strategy is crucial for success. Search engine optimization (SEO) is a widely recognized tactic to improve organic visibility and attract potential patients. However, when combined with plastic surgery PPC (pay-per-click) advertising, plastic surgery practices can achieve even greater results. In this blog, we […]

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The Pros and Cons of Plastic Surgery PPC

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Plastic surgery has become increasingly popular over the years, and with the rise of digital marketing, it’s only natural that plastic surgeons have turned to Pay-Per-Click (PPC) advertising to promote their practices. PPC allows plastic surgeons to target potential patients directly, reaching them through search engines and social media platforms. It’s no shock that PPC […]

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Using PPC to Boost Your Plastic Surgery Practice’s Online Visibility

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As more and more people turn to the internet to research aesthetic providers and services, it’s become increasingly important for plastic surgery practices to have a strong online presence. While SEO and social media marketing are both important aspects of a successful digital marketing strategy, pay-per-click (PPC) can be another tool in the tool belt […]

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How To Bring In More Leads Off-Site

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If you’ve got a company, you need leads to survive. And no matter what, we could always use more leads. There are two different ways that you can generate leads. Through on-website lead generation, and off-website lead generation. What’s the difference between the two?  Think of on-site as the final push of a lead. Once […]

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Why PPC is a Must for Any Plastic Surgery Practice in 2023

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Plastic surgery practices are constantly looking for effective ways to reach out to potential patients and grow their businesses. In today’s digital age, it’s essential for any plastic surgery practice to have a robust online presence, and one of the most effective ways to achieve that is through PPC (Pay-Per-Click) advertising. PPC is a type […]

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4 New Shopping Campaign Features Added by Google

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Ahead of the holiday season, Google just announced four new features for advertisers to implement in their shopping campaign and merchant feed.   Conversion value rules for store sales and store visits Product-specific insights Deals Content API Shipping & Returns Annotations Conversion value rules for store sales and store visits Advertisers can now set store […]

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Apple is Expanding iPhone and iPad Ads

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It’s safe to say that Apple makes a lot of money. Just last year, Apple’s annual gross profit was $152. 836B. That’s a 45.62% increase from 2020. With that much cash, you’d think they wouldn’t be itching to bring in a new stream of revenue.   But if there’s one thing we can guarantee, it’s […]

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The ABC’s to Building a Strong PPC Strategy

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Pay-per-click Marketing (PPC) is not as easy as 1,2,3, so SEOversite is here to help break it down for you. We stuffed you full of great info in our last Pay Per Click (PPC) article, covering impression shares, click through rate, time on site, and conversions.  In round two, we’re dissecting the stuffing and showing you how […]

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