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Monthly Digital Marketing Newsletters

Contact us to subscribe. Read past issues below

What is in the New Google Medic Update?

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In early August, the SEO world was shaken when Google released its latest broad core algorithm update.  Aptly nicknamed “Medic”, it affected a disproportionate number of healthcare and wellness sites. Google frequently tweaks the variables of their algorithms to improve user experience, but releasing a broad core algorithm update (BCAU) means they are altering the […]

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How to Use the New ‘Google Post’ Feature

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You have never even heard of Google Posts, but it is a free ad space that has been live for regular businesses for nearly six months. Had you been a client of our sister company, iScreamSocialMedia, you’d already be taking advantage, but the vast majority of businesses are behind the times. Read on to learn […]

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Key Questions for Your Website Development Team

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The landscape of online marketing is broadening and deepening rapidly. What constituted a superb web team using best practices to maximize your lead counts or sales just a year or two ago differs greatly from what makes a superb online marketing, SEO, or other technology team as we approach 2018. Below you’ll find 3 quick […]

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How to Maximize Your Mobile Marketing Mojo

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One smartphone asked another smartphone why he broke up with his girlfriend. He lamented, “She became disconnected and had too many hang-ups.” Forgive the phone humor, we will get Siri-ous. It is not a joke that mobile has become the main way customers are consuming digital media. According to a recent report, “mobile now accounts […]

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Issue #7 – Understanding Google Local Listings – Tips from SEOversite

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Issue #7– Google Local Listings – Tips from SEOversite Most business owners seeking leads online are aware that for years there have been two fundamental ways to get seen on the first page of Google. First, is by paying for Google AdWords (commonly referred to as pay-per-click advertisements) and second is through old fashioned hard work […]

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Issue #6 – New Year, New Web Team

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Issue #6 – New Year, New Web Team Not blown away by your web team’s results this year? Unfortunately, it is too late – 2015 is officially and completely over – at least from a website perspective.  Improving web rankings and conversion rates takes time.  Changing the direction of your website is tantamount to completing […]

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How Much Should I Spend on My Web Team?

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Issue #5 – How Much Should I Spend on My Web Team? One of the most common questions we receive here at SEOversite is “how much should I be spending online?”  Not surprisingly, nor to the liking of our clientele, the answer starts with “it depends.” For elective surgeons, for example (like plastics, ENTs, Orthodontists, […]

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Is SEO Dead or is It as Alive as Ever?

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Issue #4  – Is There a New SEO? SEO – Alive and Kicking Recently there has been a plethora of articles suggesting that “SEO is dead.” Many of these articles submit that there is a more effective way to market online. Certainly, we can all agree that as Google’s rules and algorithms change, tweaks to […]

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Mobile-Friendly Website Design Tips

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Announcement: even if you are unable to read this entire issue of the SEOversite newsletter, make sure you read this paragraph. Google has recently announced that as of April 21st, any website that is not mobile-friendly will be penalized and downgraded in search results. At this stage, Google has been cryptic as to whether the […]

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The Misdemeanors of Website Design

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Issue #2 – Misdemeanors of Website Design Small business owners of every kind need to have an impressive website and strong web rankings to drive business. Some readers hope to build their first website. Others are getting ready to add a microsite. Still, others realize that a tweak or site overhaul is needed on average […]

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