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Issue #30 — Ratings & Reviews: Learn to Love Your Critics

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 Choosing to put your head in the sand about your current online review quality and volume will have the opposite of the intended effect. Indeed, unhappy people complain and raving fans say nothing at all. You can’t beat ‘em so you’ve got to join them when it comes to building your business’ reputation online […]

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Key Questions for Your Web Team in 2017

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The landscape of online marketing is broadening and deepening rapidly. What constituted a superb web team using best practices to maximize your lead counts or sales just a year or two ago differs greatly from what makes a superb online marketing, SEO, or other technology team as we approach 2018. Below you’ll find 3 quick […]

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Issue #21 – Maximize Your Mobile Marketing Mojo

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One smartphone asked another smartphone why he broke up with his girlfriend. He lamented, “She became disconnected and had too many hang ups.” Forgive the phone humor, we will get Siri-ous. It is not a joke that mobile has become the main way customers are consuming digital media. According to a recent report, “mobile now […]

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Issue #19 – Your Web Team Isn’t Your Valentine

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Your Web Team Isn’t Your Valentine New relationships are exhilarating. The birds are chirping, the sun is shining, and all seems right with the world. Then reality provides a proverbial slap in the face and you find out that your “partner and best friend” is, in fact, a loud eater with opposing political views who […]

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Issue #6 – New Year, New Web Team

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Issue #6 – New Year, New Web Team Not blown away by your web team’s results this year? Unfortunately, it is too late – 2015 is officially and completely over – at least from a website perspective.  Improving web rankings and conversion rates takes time.  Changing the direction of your website is tantamount to completing […]

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Issue #5 – How Much Should I Spend on My Web Team?

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Issue #5 – How Much Should I Spend on My Web Team? One of the most common questions we receive here at SEOversite is “how much should I be spending online?”  Not surprisingly, nor to the liking of our clientele, the answer starts with “it depends.” For elective surgeons, for example (like plastics, ENTs, Orthodontists, […]

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Issue #3 – Mobile Friendly Design Tips

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Announcement: even if you are unable to read this entire issue of the SEOversite newsletter, make sure you read this paragraph. Google has recently announced that as of April 21st, any website that is not mobile-friendly will be penalized and downgraded in search results. At this stage, Google has been cryptic as to whether the […]

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Issue #2 – Misdemeanors of Website Design

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Issue #2 – Misdemeanors of Website Design Small business owners of every kind need to have an impressive website and strong web rankings to drive business. Some readers hope to build their first website. Others are getting ready to add a microsite. Still others realize that a tweak or site overhaul is needed on average […]

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How Medical Practice and Doctor Reviews Can Boost Your Web Presence and Rankings

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Why Do Doctors Need Reviews? Recently we have had myriad questions from our medical clients about patient reviews and review companies. Recently, the influence of reviews has moved from other industries such as travel and leisure, into medicine as well as insurance and real estate. By some accounts 80% of people have chosen a different […]

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