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Monthly Digital Marketing Newsletters

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How to Encourage Customers to Leave Reviews

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Reviews serve as social proof, influencing potential buyers and shaping the reputation of a brand. However, getting customers to leave reviews isn’t always straightforward. In this guide, we’ll explore effective strategies on how to encourage your customers to share their thoughts and experiences. 1. Provide an Exceptional Customer Experience: The foundation of any successful review […]

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How to Incorporate Testimonials on Your Plastic Surgery Website

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Plastic surgery is a highly competitive industry, and standing out from the competition is essential to attract potential clients. Testimonials are a powerful tool that can help you build trust and credibility with potential clients, as well as differentiate your practice from others in the field. In this blog, we will discuss how to incorporate […]

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Digital Marketing Round-Up: Google Values all Reviews, Nike goes digital with Nikeland, and Why Did You Lose Traffic in 2021?

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It’s time for another round-up of digital marketing news with the SEOverview. Let’s not waste any time and get right to the news!   Google says it values all local reviews, both positive and negative Google has updated its reviews help document page in the Google Business Profile support area to say that Google values […]

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Ratings & Reviews: Learn to Love Your Critics

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 Choosing to put your head in the sand about your current online review quality and volume will have the opposite of the intended effect. Indeed, unhappy people complain and raving fans say nothing at all. You can’t beat ‘em so you’ve got to join them when it comes to building your business’ reputation online […]

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Key Questions for Your Website Development Team

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The landscape of online marketing is broadening and deepening rapidly. What constituted a superb web team using best practices to maximize your lead counts or sales just a year or two ago differs greatly from what makes a superb online marketing, SEO, or other technology team as we approach 2018. Below you’ll find 3 quick […]

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How to Maximize Your Mobile Marketing Mojo

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One smartphone asked another smartphone why he broke up with his girlfriend. He lamented, “She became disconnected and had too many hang-ups.” Forgive the phone humor, we will get Siri-ous. It is not a joke that mobile has become the main way customers are consuming digital media. According to a recent report, “mobile now accounts […]

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Your Web Team Isn’t Your Valentine

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Your Web Team Isn’t Your Valentine New relationships are exhilarating. The birds are chirping, the sun is shining, and all seems right with the world. Then reality provides a proverbial slap in the face and you find out that your “partner and best friend” is, in fact, a loud eater with opposing political views who […]

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Issue #6 – New Year, New Web Team

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Issue #6 – New Year, New Web Team Not blown away by your web team’s results this year? Unfortunately, it is too late – 2015 is officially and completely over – at least from a website perspective.  Improving web rankings and conversion rates takes time.  Changing the direction of your website is tantamount to completing […]

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How Much Should I Spend on My Web Team?

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Issue #5 – How Much Should I Spend on My Web Team? One of the most common questions we receive here at SEOversite is “how much should I be spending online?”  Not surprisingly, nor to the liking of our clientele, the answer starts with “it depends.” For elective surgeons, for example (like plastics, ENTs, Orthodontists, […]

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Mobile-Friendly Website Design Tips

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Announcement: even if you are unable to read this entire issue of the SEOversite newsletter, make sure you read this paragraph. Google has recently announced that as of April 21st, any website that is not mobile-friendly will be penalized and downgraded in search results. At this stage, Google has been cryptic as to whether the […]

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