The days of having a ‘basic’ business website are over for most businesses. Having seen firsthand how website redesigns can double, triple, or quadruple lead counts as soon as they go live, as well as how poor UX/UI can decrease onsite conversion percentages in significant ways, investing in a proper website design is a worthwhile […]
Read ArticleThe landscape of online marketing is broadening and deepening rapidly. What constituted a superb web team using best practices to maximize your lead counts or sales just a year or two ago differs greatly from what makes a superb online marketing, SEO, or other technology team as we approach 2018. Below you’ll find 3 quick […]
Read ArticleOne smartphone asked another smartphone why he broke up with his girlfriend. He lamented, “She became disconnected and had too many hang-ups.” Forgive the phone humor, we will get Siri-ous. It is not a joke that mobile has become the main way customers are consuming digital media. According to a recent report, “mobile now accounts […]
Read ArticleYour Web Team Isn’t Your Valentine New relationships are exhilarating. The birds are chirping, the sun is shining, and all seems right with the world. Then reality provides a proverbial slap in the face and you find out that your “partner and best friend” is, in fact, a loud eater with opposing political views who […]
Read ArticleIssue #15 – Build Your Online Presence Like a House Organizing and prioritizing the steps to online marketing success can be harrowing. Beyond simply having a website, many business owners are unclear about next steps. We like to think of building a robust, profitable online marketing plan as being tantamount to building a house – don’t put […]
Read ArticleIssue #14 – Video Virtuosity – Part 2 If you read Video Virtuosity – Part 1 (if you haven’t, you should), you will remember that we believe video content has become requisite to marketing your business. Creating the culture of employees capturing candid video of testimonials, events, fun around the office, and product promotion allows […]
Read ArticleIssue #12 – Ohhhhh Snapchat! Social Media Trends for 2016 Since 2000, human attention span, for media consumption, has decreased to just 8 seconds. It is apparently unlikely you are even reading this sentence. With articles outlining physical phone addictions, inability for children to remain focused, and the feeling of drinking water from a proverbial […]
Read ArticleIssue #11–Pulling Out the Stuffing – The Layperson’s Guide to Pay Per Click Using Stuffed Animal Analogies Our guest writer, John Berry, is SEOversite’s Sr. Client Director and Pay-per-click Guru – he moonlights as our stand-up comic and can be reached with questions at John@SEOversite.com. As the Senior Client Director here at SEOversite, one focus […]
Read ArticleIssue #10 – Web Presence – Delegate or DIY? Over time, DIY projects seem to have become more complex. Painting a room has shifted to building a room. Since the advent of YouTube, replete with hundreds of tutorials at the click of a Google search, more well-intentioned citizens believe they are capable of more than may […]
Read ArticleIssue #8 – Live Chat – Should My Website Feature Live Chat? Sometimes there is simply nothing new under the sun. Over the past 8 years since opening our sister company, YellowTelescope, and growing SEOversite, we’ve found that information and valuable insight naturally ebbs and flows. While thirst from business owners and managers steadily increases, […]
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