In early August, the SEO world was shaken when Google released its latest broad core algorithm update. Aptly nicknamed “Medic”, it affected a disproportionate number of healthcare and wellness sites. Google frequently tweaks the variables of their algorithms to improve user experience, but releasing a broad core algorithm update (BCAU) means they are altering the […]
Read ArticleWhile most businesses believe website visitor totals are a KPI (key performance indicator), and SEOversite does closely track organic unique visitors among other visitor total data, an often overlooked “bucket” of metrics defining website and SEO success is in tracking visitor behavior. Google likes when users find useful information in short order, and have become […]
Read ArticleThe landscape of online marketing is broadening and deepening rapidly. What constituted a superb web team using best practices to maximize your lead counts or sales just a year or two ago differs greatly from what makes a superb online marketing, SEO, or other technology team as we approach 2018. Below you’ll find 3 quick […]
Read ArticleOne smartphone asked another smartphone why he broke up with his girlfriend. He lamented, “She became disconnected and had too many hang-ups.” Forgive the phone humor, we will get Siri-ous. It is not a joke that mobile has become the main way customers are consuming digital media. According to a recent report, “mobile now accounts […]
Read ArticleAs we head into spring, with Punxsutawney Phil’s shadow far behind us, the ground is thawed and primed for new life. Spring is a superb time to breathe new life with your winter’s bounty into your digital presence, because the “April showers” it costs to overhaul your web presence, will take time to create “May […]
Read ArticleSEOversite Newsletter #17 – Burn Your Website to the Ground: SEOversite.com Practice what you preach. Do what you teach. Swim if you are at the beach. As we would quit before being hypocrites, we have redesigned and launched the brand new SEOversite.com! We can’t wait for you to check out the amazing new website we […]
Read ArticleIssue #6 – New Year, New Web Team Not blown away by your web team’s results this year? Unfortunately, it is too late – 2015 is officially and completely over – at least from a website perspective. Improving web rankings and conversion rates takes time. Changing the direction of your website is tantamount to completing […]
Read ArticleIssue #5 – How Much Should I Spend on My Web Team? One of the most common questions we receive here at SEOversite is “how much should I be spending online?” Not surprisingly, nor to the liking of our clientele, the answer starts with “it depends.” For elective surgeons, for example (like plastics, ENTs, Orthodontists, […]
Read ArticleIssue #2 – Misdemeanors of Website Design Small business owners of every kind need to have an impressive website and strong web rankings to drive business. Some readers hope to build their first website. Others are getting ready to add a microsite. Still, others realize that a tweak or site overhaul is needed on average […]
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