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Monthly Digital Marketing Newsletters

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Local SEO Tips to Help Your Business Grow

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Local SEO Tips to Help Your Business Grow Do you have a local brick-and-mortar biz? Ok, we’re talking to you. If you’re looking to grow in 2021, one surefire tactic is to focus on your local SEO (search engine optimization) strategy. Whether you like it or not, your local business relies on location-specific ranking factors […]

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Top 5 “Google My Business” Optimizations You Need to Make

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Top 5 “Google My Business” Optimizations You Need to Make So you’ve finally decided to take a second look at your Google My Business page, huh? Or maybe you didn’t even know you had a page (yes, this happens) and now you’re looking for some quick tweaks to get your listing up to speed. Either […]

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SEOversite’s VP on ‘Why My Website Lead Quality Feels Low’

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SEOversite’s VP on ‘Why My Website Lead Quality Feels Low’   John Berry here, VP of SEOversite, here to provide some commentary on a common recent refrain from many business owners and leaders: “My website lead quality seems lower than usual. Why is that?”

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Top 4 Best Plastic Surgery Websites of 2020

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Top 4 Best Plastic Surgery Websites of 2020   The year 2020 certainly had its highs and lows, but one thing’s for sure – many of our clients (including our own parent company, YellowTelescope) are closing it out on a high note, with a brand-new website design! Check out our picks for the best plastic […]

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How to Rank on Page 1 of Google Search By Blogging with the Best!

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Issue #43: How to Rank on Page 1 of Google Search By Blogging with the Best! Imagine you own an aesthetic medical practice (not so hard to imagine for some of you!), and a Botox newbie searches on Page 1 of Google for the best place to visit. After scrolling past several generic listings (“Botox […]

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Digital Marketing in COVID – What We’ve Learned

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Issue #42: Digital Marketing in Covid – What We’ve Learned  Web traffic up, web traffic down, leads up, leads down, engagement up, engagement down… yes, this is the roller coaster of digital marketing in Covid 2020! Over the last 5 months, we’ve helped hundreds of clients navigate this unique time in online marketing history from […]

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5 Tips for Harnessing the New Google Core Algorithm Update

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Issue #41: 5 Tips for Harnessing the New Google Core Algorithm Update The online world looks a bit different in the era of COVID-19. There’s an obvious uptick in web traffic, a new record-breaking search topic (hint: it rhymes with “Sharona”), and amidst it all, Google just dropped a core algorithm update. So, you’re wondering, […]

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Wait, Don’t Bounce! Improve Your Website Bounce Rate

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Issue #40: Wait, Don’t Bounce! Improve Your Bounce Rate and Visitor Time on Site Visitor behavior is a critical piece of the digital marketing puzzle and an excellent gauge of exactly how well your website is being perceived. During this unique time in our history, as people around the world stay home and online traffic […]

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SEOversite Explained – The Complimentary Digital Marketing & SEO Service That Changed Everything

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Issue #39: SEOversite Explained – The Complimentary Digital Marketing & SEO Service That Changed Everything   “Our need will be the real creator.” – Plato In the early 2010’s, our YellowTelescope President was managing a very successful plastic surgery practice. Part of his responsibilities included managing a marketing budget of tens of thousands of dollars […]

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Live Chat for Your Website… Is It Worth It?

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Live Chat for Your Website… Is It Worth It?   In today’s world of online marketing, everyone knows that you need a website. Most know that you also need proper search engine optimization (SEO) to outrank competitors. While waiting for SEO to gain traction, many businesses choose to utilize pay per click (PPC) or paid […]

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