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Monthly Educational Newsletters

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Issue #31 — What is the Google Medic Update?

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In early August, the SEO world was shaken when Google released its latest broad core algorithm update.  Aptly nicknamed “Medic”, it affected a disproportionate number of healthcare and wellness sites. Google frequently tweaks the variables of their algorithms to improve user experience, but releasing a broad core algorithm update (BCAU) means they are altering the […]

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Issue #24 – If You Like It Put a Like on It

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Beyoncé’s Instagram feed is just as brazen as she is (See for yourself), often making the national news with her latest posts. Queen B’s Instagram, however, underscores a particular digital phenomenon – most viral accounts go viral due to television spots, PR, celebrity, or (more likely) luck. While being famous is one approach to growing […]

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Key Questions for Your Web Team in 2017

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The landscape of online marketing is broadening and deepening rapidly. What constituted a superb web team using best practices to maximize your lead counts or sales just a year or two ago differs greatly from what makes a superb online marketing, SEO, or other technology team as we approach 2018. Below you’ll find 3 quick […]

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Issue #21 – Maximize Your Mobile Marketing Mojo

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One smartphone asked another smartphone why he broke up with his girlfriend. He lamented, “She became disconnected and had too many hang ups.” Forgive the phone humor, we will get Siri-ous. It is not a joke that mobile has become the main way customers are consuming digital media. According to a recent report, “mobile now […]

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Issue #20 – Plant the Seeds for a Bounty of Leads

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As we head into spring, with Punxsutawney Phil’s shadow far behind us, the ground is thawed and primed for new life. Spring is a superb time to breathe new life with your winter’s bounty into your digital presence, because the “April showers” it costs to overhaul your web presence, will take time to create “May […]

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Issue #18 – Heavens – Where’s your Social Media!?

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Heavens – Where’s your Social Media!? Be honest with yourself: do your social media posts sound like the monotone ramblings of a middle-aged economics professor? Or is your social media presence a true representation of your brand, where content is engaging and consistently posted on a variety of feeds, actively increasing your followership to generate […]

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Issue #14 – Video Virtuosity – Part 2

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Issue #14 — Video Virtuosity – Part 2   If you read Video Virtuosity – Part 1 (if you haven’t, you should), you will remember that we believe video content has become requisite to marketing your business. Creating the culture of employees capturing candid video of testimonials, events, fun around the office, and product promotion […]

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Issue #13 – Video Virtuosity

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Issue #13 –Video Virtuosity Did you know that around 33% of online time is now spent watching video? Did you know that 92% of mobile video users (think social media) shared video content with other users? Did you know there are simple ways to incorporate video into your business to drive more profit? With our […]

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Issue #12 –Ohhhhhh Snap Chat! – Social Media Trends for 2016

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Issue #12 – Ohhhhh Snapchat! Social Media Trends for 2016 Since 2000, human attention span, for media consumption, has decreased to just 8 seconds. It is apparently unlikely you are even reading this sentence. With articles outlining physical phone addictions, inability for children to remain focused, and the feeling of drinking water from a proverbial […]

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Issue #11 – Pulling Out the Stuffing – The Layperson’s Guide to Pay Per Click Using Stuffed Animal Analogies

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Issue #11–Pulling Out the Stuffing – The Layperson’s Guide to Pay Per Click Using Stuffed Animal Analogies Our guest writer, John Berry, is SEOversite’s Sr. Client Director and Pay-per-click Guru – he moonlights as our stand-up comic and can be reached with questions at John@SEOversite.com. As the Senior Client Director here at SEOversite, one focus […]

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