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Why do Internal Links Matter?

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Now, we know just last week we released a blog about how link building may be less important to Google going forward, but that doesn’t mean that links aren’t important right now. So let’s go into why, specifically, internal links are so important. First of all, what is an internal link? Internal links are hyperlinks […]

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Link Building May Be Less Important to Google Going Forward

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Google’s John Mueller said that in the future he can see a Google Search ranking algorithm where links are not as important in the overall algorithm as they are today. He also hinted that links are not weighted as much as they were in the history of the Google ranking algorithm. You can watch the […]

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Twitter Links Are No Longer Nofollow

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It’s unclear if this change was intentional or not, but Twitter has removed the nofollow link attribute from tweets in its source code. It is also unclear if search engines, specifically Google, will begin to value these tweets or not. A nofollow link is essentially a link that does not pass value from one domain […]

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What is Domain Authority?

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How, exactly, do we calculate the strength of a domain on the web? Unfortunately, there isn’t any tool that Google has created to give us this information. But there is a third-party tool that is able to give us an idea as to how strong any given domain is. That tool is Domain Authority. What […]

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