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Monthly Digital Marketing Newsletters

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Don’t SEOverspend – How much should you spend on SEO?

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SEOversite Newsletter #16 – Don’t SEOverspend Here at SEOversite, we are “The Guardian Angel Watching Over Your Online Presence,” floating among the clouds in the great blue beyond that is digital marketing, steering our clients clear of the turbulent tempests of poorly performing, unvetted vendors and service providers.  Oftentimes, however, we land on one shoulder […]

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Build Your Online Presence Like a House

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Issue #15 – Build Your Online Presence Like a House Organizing and prioritizing the steps to online marketing success can be harrowing. Beyond simply having a website, many business owners are unclear about next steps. We like to think of building a robust, profitable online marketing plan as being tantamount to building a house – don’t put […]

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Video Virtuosity Part 2: Improve Video Quality

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Issue #14 – Video Virtuosity – Part 2 If you read Video Virtuosity – Part 1 (if you haven’t, you should), you will remember that we believe video content has become requisite to marketing your business. Creating the culture of employees capturing candid video of testimonials, events, fun around the office, and product promotion allows […]

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Video Virtuosity Part 1: Video and SEO

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Issue #13 –Video Virtuosity Did you know that around 33% of online time is now spent watching video? Did you know that 92% of mobile video users (think social media) shared video content with other users? Did you know there are simple ways to incorporate video into your business to drive more profit? With our […]

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Issue #12 –Ohhhhhh Snap Chat! – Social Media Trends for 2016

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Issue #12 – Ohhhhh Snapchat! Social Media Trends for 2016 Since 2000, human attention span, for media consumption, has decreased to just 8 seconds. It is apparently unlikely you are even reading this sentence. With articles outlining physical phone addictions, inability for children to remain focused, and the feeling of drinking water from a proverbial […]

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Issue #11 – Pulling Out the Stuffing – The Layperson’s Guide to Pay Per Click Using Stuffed Animal Analogies

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Issue #11–Pulling Out the Stuffing – The Layperson’s Guide to Pay Per Click Using Stuffed Animal Analogies Our guest writer, John Berry, is SEOversite’s Sr. Client Director and Pay-per-click Guru – he moonlights as our stand-up comic and can be reached with questions at John@SEOversite.com. As the Senior Client Director here at SEOversite, one focus […]

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Issue #10 – Web Presence – Delegate or DIY?

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Issue #10 – Web Presence – Delegate or DIY? Over time, DIY projects seem to have become more complex.  Painting a room has shifted to building a room. Since the advent of YouTube, replete with hundreds of tutorials at the click of a Google search, more well-intentioned citizens believe they are capable of more than may […]

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Social Media Marketing – What You Need to Know

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Issue #9 – Social Media Marketing – What You Need to Know Since it is such a hot topic, advice abounds on the importance of the social media medium for driving brand impressions, growing lead counts and building sales revenue. It seems that most businesses have trouble keeping up with trends, downloading the latest and […]

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Issue #7 – Understanding Google Local Listings – Tips from SEOversite

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Issue #7– Google Local Listings – Tips from SEOversite Most business owners seeking leads online are aware that for years there have been two fundamental ways to get seen on the first page of Google. First, is by paying for Google AdWords (commonly referred to as pay-per-click advertisements) and second is through old fashioned hard work […]

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Issue #6 – New Year, New Web Team

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Issue #6 – New Year, New Web Team Not blown away by your web team’s results this year? Unfortunately, it is too late – 2015 is officially and completely over – at least from a website perspective.  Improving web rankings and conversion rates takes time.  Changing the direction of your website is tantamount to completing […]

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