SEOversite Newsletter #17 – Burn Your Website to the Ground: SEOversite.com Practice what you preach. Do what you teach. Swim if you are at the beach. As we would quit before being hypocrites, we have redesigned and launched the brand new SEOversite.com! We can’t wait for you to check out the amazing new website we […]
Read ArticleSEOversite Newsletter #16 – Don’t SEOverspend Here at SEOversite, we are “The Guardian Angel Watching Over Your Online Presence,” floating among the clouds in the great blue beyond that is digital marketing, steering our clients clear of the turbulent tempests of poorly performing, unvetted vendors and service providers. Oftentimes, however, we land on one shoulder […]
Read ArticleIssue #11–Pulling Out the Stuffing – The Layperson’s Guide to Pay Per Click Using Stuffed Animal Analogies Our guest writer, John Berry, is SEOversite’s Sr. Client Director and Pay-per-click Guru – he moonlights as our stand-up comic and can be reached with questions at John@SEOversite.com. As the Senior Client Director here at SEOversite, one focus […]
Read ArticleIssue #10 – Web Presence – Delegate or DIY? Over time, DIY projects seem to have become more complex. Painting a room has shifted to building a room. Since the advent of YouTube, replete with hundreds of tutorials at the click of a Google search, more well-intentioned citizens believe they are capable of more than may […]
Read ArticleIssue #9 – Social Media Marketing – What You Need to Know Since it is such a hot topic, advice abounds on the importance of the social media medium for driving brand impressions, growing lead counts and building sales revenue. It seems that most businesses have trouble keeping up with trends, downloading the latest and […]
Read ArticleIssue #8 – Live Chat – Should My Website Feature Live Chat? Sometimes there is simply nothing new under the sun. Over the past 8 years since opening our sister company, YellowTelescope, and growing SEOversite, we’ve found that information and valuable insight naturally ebbs and flows. While thirst from business owners and managers steadily increases, […]
Read ArticleIssue #7– Google Local Listings – Tips from SEOversite Most business owners seeking leads online are aware that for years there have been two fundamental ways to get seen on the first page of Google. First, is by paying for Google AdWords (commonly referred to as pay-per-click advertisements) and second is through old fashioned hard work […]
Read ArticleIssue #6 – New Year, New Web Team Not blown away by your web team’s results this year? Unfortunately, it is too late – 2015 is officially and completely over – at least from a website perspective. Improving web rankings and conversion rates takes time. Changing the direction of your website is tantamount to completing […]
Read ArticleIssue #5 – How Much Should I Spend on My Web Team? One of the most common questions we receive here at SEOversite is “how much should I be spending online?” Not surprisingly, nor to the liking of our clientele, the answer starts with “it depends.” For elective surgeons, for example (like plastics, ENTs, Orthodontists, […]
Read ArticleIssue #4 – Is There a New SEO? SEO – Alive and Kicking Recently there has been a plethora of articles suggesting that “SEO is dead.” Many of these articles submit that there is a more effective way to market online. Certainly, we can all agree that as Google’s rules and algorithms change, tweaks to […]
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