When it comes to SEO, there are generally two ways of going about things; white hat and black hat SEO. White hat SEO is the name given to the tactics that follow the “rules” of the internet; mainly the tactics that follow Google’s rules, best practices, and strategies. Black hat SEO refers to the tactics […]
Read ArticleWhat is Local Search The term “Local Search” is thrown out a lot in the SEO world, but what exactly is it? Local search marketing is all about putting your business on the map in local searches when customers are searching for a business like yours. But if you want to be more formal: local […]
Read ArticleThe Stats Behind Live Chat About half of those reading this article, quite simply, don’t like live chat. It doesn’t appeal to you, makes you fear it won’t represent your brand well, don’t understand quit how it works or why others would use it. The other half of readers enjoy live chat, use it regularly […]
Read ArticleIt’s time for another round-up of digital marketing news with the SEOverview. Let’s not waste any time and get right to the news! Google says it values all local reviews, both positive and negative Google has updated its reviews help document page in the Google Business Profile support area to say that Google values […]
Read ArticleHow Social Media Affects Your SEO Your social media performance isn’t married to your SEO, but they have a pretty serious fling going on. In other words, social media won’t directly impact your company’s SEO, but it can influence it by affecting the factors upon which your SEO depends. So, how exactly does social media […]
Read ArticleIt’s time for another round-up of digital marketing news with the SEOverview. Let’s not waste any time and get right to the news! Expanded text ads are disappearing: Don’t disappear with them You may have heard that Google is soon phasing out the tried-and-true expanded text ads (ETAs) that have widely been the standard […]
Read ArticleIt’s time for another round-up of digital marketing news with the SEOverview. Let’s not waste any time and get right to the news! Facebook’s failure highlights why email reigns What were you doing when Facebook went down earlier this month? If you were like many of your fellow marketers, you were tearing your hair […]
Read ArticleAnother month, another round-up of digital marketing news with the SEOverview. There’s lots of Google news, so let’s get to the good stuff… Multiple Google Core Algorithm Updates in June and July There were two new Core Algorithm Updates released in June and July, but there was also a Page Experience Update that was […]
Read ArticleLocal SEO Tips to Help Your Business Grow Do you have a local brick-and-mortar biz? Ok, we’re talking to you. If you’re looking to grow in 2021, one surefire tactic is to focus on your local SEO (search engine optimization) strategy. Whether you like it or not, your local business relies on location-specific ranking factors […]
Read ArticleTop 5 “Google My Business” Optimizations You Need to Make So you’ve finally decided to take a second look at your Google My Business page, huh? Or maybe you didn’t even know you had a page (yes, this happens) and now you’re looking for some quick tweaks to get your listing up to speed. Either […]
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