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Monthly Digital Marketing Newsletters

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How to Make a Good Meta Description

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Let’s get this out of the way first, technically, title tags and meta descriptions won’t directly help your site rise to the top of the SERPs. In fact, as of 2020, Google’s advice is to not focus too much of your time on either of these, as many of the snippets Google chooses are pulled […]

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4 New Shopping Campaign Features Added by Google

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Ahead of the holiday season, Google just announced four new features for advertisers to implement in their ad campaigns and merchant feeds.   Conversion value rules for store sales and store visits Product-specific insights Deals Content API Shipping & Returns Annotations Conversion value rules for store sales and store visits Advertisers can now set store […]

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What is Google’s “Helpful Content” Update?

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Google’s new helpful content update specifically targets “content that seems to have been primarily created for ranking well in search engines rather than help or inform people. The purpose of the update is to help searchers find “high-quality content” and reward better and more useful content that was written for humans and to help actual […]

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Google Allows Users to Request Removals for Search Results

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So wait, Google is allowing people to remove pages from the search results? Won’t people just take down pages that they don’t agree with? Luckily that isn’t the case. Google is expanding its appeals process for the removal of search listings that include personal information. This means users are now able to request search index […]

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Goodbye Universal Analytics; Hello Google Analytics 4

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It’s almost time for us to say our goodbyes and send Universal Analytics to a farm upstate. Why is that? Google has officially announced that Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits on October 1, 2023. Google Analytics 4 will be […]

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What to Expect from the New Google MUM Update

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Another Google update, another time to wonder what will change for SEO experts. Every time Google releases a large update to their search algorithm, it worries those in the digital marketing world because we have no idea how it will affect our pages. But we want to make sure that you aren’t one of those […]

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Android Platform to Restrict Cross-App Tracking

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In a not-so-surprising move, Google has announced plans to restrict cross-app tracking and introduce other privacy measures on Android devices. Google has framed this announcement as a multi-year effort to be pursued through the Privacy Sandbox on Android. Last year, Apple made a similar update to their devices where they made cross-app tracking an opt-in […]

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Digital Marketing Round-Up: Google Automated Extensions, and Ads 360 Updates

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Welcome back to another installment of the SEOverview. It’s been a while, so let’s jump right into the biggest news in the Digital Marketing landscape.   Changes Coming to Google Ads Automated Extensions Google Ads has announced three new changes that will be coming to their automated extensions. These new changes come in the form […]

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What Are The Most Common Black Hat SEO Tactics?

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When it comes to SEO, there are generally two ways of going about things; white hat and black hat SEO. White hat SEO is the name given to the tactics that follow the “rules” of the internet; mainly the tactics that follow Google’s rules, best practices, and strategies. Black hat SEO refers to the tactics […]

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What is Local Search and How Do You Use It?

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What is Local Search The term “Local Search” is thrown out a lot in the SEO world, but what exactly is it? Local search marketing is all about putting your business on the map in local searches when customers are searching for a business like yours. But if you want to be more formal: local […]

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