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Monthly Educational Newsletters

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Issue #31 — What is the Google Medic Update?

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In early August, the SEO world was shaken when Google released its latest broad core algorithm update.  Aptly nicknamed “Medic”, it affected a disproportionate number of healthcare and wellness sites. Google frequently tweaks the variables of their algorithms to improve user experience, but releasing a broad core algorithm update (BCAU) means they are altering the […]

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Issue #30 — Ratings & Reviews: Learn to Love Your Critics

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 Choosing to put your head in the sand about your current online review quality and volume will have the opposite of the intended effect. Indeed, unhappy people complain and raving fans say nothing at all. You can’t beat ‘em so you’ve got to join them when it comes to building your business’ reputation online […]

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Issue #26 — Google Is Giving You Free Ad Space — Use It!

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You have never even heard of Google Posts, but it is a free advertising source that has been live for regular businesses for nearly six months. Had you been a client of our sister company, iScreamSocialMedia, you’d already be taking advantage, but the vast majority of businesses are behind the times. Read on to learn […]

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Issue #24 – If You Like It Put a Like on It

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Beyoncé’s Instagram feed is just as brazen as she is (See for yourself), often making the national news with her latest posts. Queen B’s Instagram, however, underscores a particular digital phenomenon – most viral accounts go viral due to television spots, PR, celebrity, or (more likely) luck. While being famous is one approach to growing […]

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Key Questions for Your Web Team in 2017

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The landscape of online marketing is broadening and deepening rapidly. What constituted a superb web team using best practices to maximize your lead counts or sales just a year or two ago differs greatly from what makes a superb online marketing, SEO, or other technology team as we approach 2018. Below you’ll find 3 quick […]

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Issue #21 – Maximize Your Mobile Marketing Mojo

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One smartphone asked another smartphone why he broke up with his girlfriend. He lamented, “She became disconnected and had too many hang ups.” Forgive the phone humor, we will get Siri-ous. It is not a joke that mobile has become the main way customers are consuming digital media. According to a recent report, “mobile now […]

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Issue #20 – Plant the Seeds for a Bounty of Leads

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As we head into spring, with Punxsutawney Phil’s shadow far behind us, the ground is thawed and primed for new life. Spring is a superb time to breathe new life with your winter’s bounty into your digital presence, because the “April showers” it costs to overhaul your web presence, will take time to create “May […]

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Issue #19 – Your Web Team Isn’t Your Valentine

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Your Web Team Isn’t Your Valentine New relationships are exhilarating. The birds are chirping, the sun is shining, and all seems right with the world. Then reality provides a proverbial slap in the face and you find out that your “partner and best friend” is, in fact, a loud eater with opposing political views who […]

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Issue #18 – Heavens – Where’s your Social Media!?

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Heavens – Where’s your Social Media!? Be honest with yourself: do your social media posts sound like the monotone ramblings of a middle-aged economics professor? Or is your social media presence a true representation of your brand, where content is engaging and consistently posted on a variety of feeds, actively increasing your followership to generate […]

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Issue #17 – Burn Your Website to the Ground

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SEOversite Newsletter #17 – Burn Your Website to the Ground: SEOversite.com Practice what you preach. Do what you teach. Swim if you are at the beach. As we would quit before being hypocrites, we have redesigned and launched the brand new SEOversite.com! We can’t wait for you to check out the amazing new website we […]

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