Ahead of the holiday season, Google just announced four new features for advertisers to implement in their ad campaigns and merchant feeds. Conversion value rules for store sales and store visits Product-specific insights Deals Content API Shipping & Returns Annotations Conversion value rules for store sales and store visits Advertisers can now set store […]
Read ArticleGoogle’s new helpful content update specifically targets “content that seems to have been primarily created for ranking well in search engines rather than help or inform people. The purpose of the update is to help searchers find “high-quality content” and reward better and more useful content that was written for humans and to help actual […]
Read ArticleSo wait, Google is allowing people to remove pages from the search results? Won’t people just take down pages that they don’t agree with? Luckily that isn’t the case. Google is expanding its appeals process for the removal of search listings that include personal information. This means users are now able to request search index […]
Read ArticleIt’s almost time for us to say our goodbyes and send Universal Analytics to a farm upstate. Why is that? Google has officially announced that Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits on October 1, 2023. Google Analytics 4 will be […]
Read ArticleAnother Google update, another time to wonder what will change for SEO experts. Every time Google releases a large update to their search algorithm, it worries those in the digital marketing world because we have no idea how it will affect our pages. But we want to make sure that you aren’t one of those […]
Read ArticleIn a not-so-surprising move, Google has announced plans to restrict cross-app tracking and introduce other privacy measures on Android devices. Google has framed this announcement as a multi-year effort to be pursued through the Privacy Sandbox on Android. Last year, Apple made a similar update to their devices where they made cross-app tracking an opt-in […]
Read ArticleAnother month, another round-up of digital marketing news with the SEOverview. There’s lots of Google news, so let’s get to the good stuff… Multiple Google Core Algorithm Updates in June and July There were two new Core Algorithm Updates released in June and July, but there was also a Page Experience Update that was […]
Read ArticleWe’ve got you covered in the world of digital marketing (it’s the purpose of our entire company after all)! So, without further ado, let’s dive into the latest digital marketing news. Google Isn’t a Phan of Phishing Google started its planned implementation of Brand Indicators for Message Identification (BIMI) into Gmail inboxes over a year […]
Read ArticleIssue #42: Digital Marketing in Covid – What We’ve Learned Web traffic up, web traffic down, leads up, leads down, engagement up, engagement down… yes, this is the roller coaster of digital marketing in Covid 2020! Over the last 5 months, we’ve helped hundreds of clients navigate this unique time in online marketing history from […]
Read ArticleIssue #41: 5 Tips for Harnessing the New Google Core Algorithm Update The online world looks a bit different in the era of COVID-19. There’s an obvious uptick in web traffic, a new record-breaking search topic (hint: it rhymes with “Sharona”), and amidst it all, Google just dropped a core algorithm update. So, you’re wondering, […]
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