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Monthly Digital Marketing Newsletters

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Link Building May Be Less Important to Google Going Forward

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Google’s John Mueller said that in the future he can see a Google Search ranking algorithm where link building is not as important in the overall algorithm as it is today. He also hinted that links are not weighted as much as they were in the history of the Google ranking algorithm. You can watch […]

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Digital Marketing in COVID – What We’ve Learned

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Issue #42: Digital Marketing in Covid – What We’ve Learned  Web traffic up, web traffic down, leads up, leads down, engagement up, engagement down… yes, this is the roller coaster of digital marketing in Covid 2020! Over the last 5 months, we’ve helped hundreds of clients navigate this unique time in online marketing history from […]

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5 Tips for Harnessing the New Google Core Algorithm Update

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Issue #41: 5 Tips for Harnessing the New Google Core Algorithm Update The online world looks a bit different in the era of COVID-19. There’s an obvious uptick in web traffic, a new record-breaking search topic (hint: it rhymes with “Sharona”), and amidst it all, Google just dropped a core algorithm update. So, you’re wondering, […]

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What is in the New Google Medic Update?

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In early August, the SEO world was shaken when Google released its latest broad core algorithm update.  Aptly nicknamed “Medic”, it affected a disproportionate number of healthcare and wellness sites. Google frequently tweaks the variables of their algorithms to improve user experience, but releasing a broad core algorithm update (BCAU) means they are altering the […]

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