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Monthly Digital Marketing Newsletters

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4 New Shopping Campaign Features Added by Google

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Ahead of the holiday season, Google just announced four new features for advertisers to implement in their ad campaigns and merchant feeds.   Conversion value rules for store sales and store visits Product-specific insights Deals Content API Shipping & Returns Annotations Conversion value rules for store sales and store visits Advertisers can now set store […]

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Data Brokers with John Oliver

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Wait, are we really talking about John Oliver in a digital marketing blog? Yes, yes we are. But the most recent segment on data brokers is actually incredibly important for digital marketers. Data brokers are companies that collect your digital data, package it, and sell it to anyone who’s interested. This data is often used […]

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Digital Marketing Round-Up: Google Automated Extensions, and Ads 360 Updates

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Welcome back to another installment of the SEOverview. It’s been a while, so let’s jump right into the biggest news in the Digital Marketing landscape.   Changes Coming to Google Ads Automated Extensions Google Ads has announced three new changes that will be coming to their automated extensions. These new changes come in the form […]

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How to Use the New ‘Google Post’ Feature

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You have never even heard of Google Posts, but it is a free ad space that has been live for regular businesses for nearly six months. Had you been a client of our sister company, iScreamSocialMedia, you’d already be taking advantage, but the vast majority of businesses are behind the times. Read on to learn […]

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