Whether it’s a sprinkle of sugar or salt atop a warm meal, a splash of color on your accent wall, or a bonus gift with a purchase, everyone loves a little something extra. Lucky for us, Google gives advertisers a little something extra too: ad extensions. Ad extensions provide the additional spice your account needs […]
Read ArticleFirst things first. What is ad rank? According to Google, the official definition is: “a value that’s used to determine your ad position (where ads are shown on a page relative to other ads) and whether your ads will show at all.” For example, if your ad shows up in the second position on the […]
Read ArticleEvery good business owner knows that you need several tools in your marketing toolbox to reach more clients. And Pay-Per-Click (PPC) advertising is just that: a power tool for leads and website traffic. So, when do you start using it, how much do you spend on it, and what else should you know about it? […]
Read ArticlePlastic surgery has become increasingly popular over the years, and with the rise of digital marketing, it’s only natural that plastic surgeons have turned to Pay-Per-Click (PPC) advertising to promote their practices. PPC allows plastic surgeons to target potential patients directly, reaching them through search engines and social media platforms. It’s no shock that PPC […]
Read ArticleAs more and more people turn to the internet to research aesthetic providers and services, it’s become increasingly important for plastic surgery practices to have a strong online presence. While SEO and social media marketing are both important aspects of a successful digital marketing strategy, pay-per-click (PPC) can be another tool in the tool belt […]
Read ArticlePPC advertising is a powerful tool for promoting your plastic surgery practice and generating leads. However, if you’re not careful, your PPC campaigns can quickly become a money pit with little to no results. That’s why it’s essential to optimize your campaigns for maximum efficiency and ROI. Luckily for you, we’ve got ten tips for […]
Read ArticlePlastic surgery practices are constantly looking for effective ways to reach out to potential patients and grow their businesses. In today’s digital age, it’s essential for any plastic surgery practice to have a robust online presence, and one of the most effective ways to achieve that is through PPC (Pay-Per-Click) advertising. PPC is a type […]
Read ArticleAhead of the holiday season, Google just announced four new features for advertisers to implement in their ad campaigns and merchant feeds. Conversion value rules for store sales and store visits Product-specific insights Deals Content API Shipping & Returns Annotations Conversion value rules for store sales and store visits Advertisers can now set store […]
Read ArticleWait, are we really talking about John Oliver in a digital marketing blog? Yes, yes we are. But the most recent segment on data brokers is actually incredibly important for digital marketers. Data brokers are companies that collect your digital data, package it, and sell it to anyone who’s interested. This data is often used […]
Read ArticleWelcome back to another installment of the SEOverview. It’s been a while, so let’s jump right into the biggest news in the Digital Marketing landscape. Changes Coming to Google Ads Automated Extensions Google Ads has announced three new changes that will be coming to their automated extensions. These new changes come in the form […]
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