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Monthly Digital Marketing Newsletters

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Four Google Ad Extensions You Should Be Using

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Whether it’s a sprinkle of sugar or salt atop a warm meal, a splash of color on your accent wall, or a bonus gift with a purchase, everyone loves a little something extra. Lucky for us, Google gives advertisers a little something extra too: Google ad extensions. Ad extensions provide the additional spice your account […]

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How Does Google Rank Your Plastic Surgery Ads?

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First things first. What is ad rank? According to Google, the official definition is: “a value that’s used to determine your ad position (where ads are shown on a page relative to other ads) and whether your ads will show at all.” For example, if your ad shows up in the second position on the […]

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When is the Right Time for Your Plastic Surgery Practice to Invest in PPC?

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Every good business owner knows that you need several tools in your marketing toolbox to reach more clients. And Pay-Per-Click (PPC) advertising is just that: a power tool for leads and website traffic. So, when do you start using it, how much do you spend on it, and what else should you know about it? […]

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The Pros and Cons of Plastic Surgery PPC

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Plastic surgery has become increasingly popular over the years, and with the rise of digital marketing, it’s only natural that plastic surgeons have turned to Pay-Per-Click (PPC) advertising to promote their practices. PPC allows plastic surgeons to target potential patients directly, reaching them through search engines and social media platforms. It’s no shock that PPC […]

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Using PPC to Boost Your Plastic Surgery Practice’s Online Visibility

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As more and more people turn to the internet to research aesthetic providers and services, it’s become increasingly important for plastic surgery practices to have a strong online presence. While SEO and social media marketing are both important aspects of a successful digital marketing strategy, pay-per-click (PPC) can be another tool in the tool belt […]

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10 Tips for Optimizing Your Plastic Surgery PPC Campaigns

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PPC advertising is a powerful tool for promoting your plastic surgery practice and generating leads. However, if you’re not careful, your PPC campaigns can quickly become a money pit with little to no results. That’s why it’s essential to optimize your campaigns for maximum efficiency and ROI. Luckily for you, we’ve got ten tips for […]

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Why PPC is a Must for Any Plastic Surgery Practice in 2023

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Plastic surgery practices are constantly looking for effective ways to reach out to potential patients and grow their businesses. In today’s digital age, it’s essential for any plastic surgery practice to have a robust online presence, and one of the most effective ways to achieve that is through PPC (Pay-Per-Click) advertising. PPC is a type […]

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4 New Shopping Campaign Features Added by Google

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Ahead of the holiday season, Google just announced four new features for advertisers to implement in their shopping campaign and merchant feed.   Conversion value rules for store sales and store visits Product-specific insights Deals Content API Shipping & Returns Annotations Conversion value rules for store sales and store visits Advertisers can now set store […]

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Data Brokers with John Oliver

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Wait, are we really talking about John Oliver in a digital marketing blog? Yes, yes we are. But the most recent segment on data brokers is actually incredibly important for digital marketers. Data brokers are companies that collect your digital data, package it, and sell it to anyone who’s interested. This data is often used […]

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How to Use the New ‘Google Post’ Feature

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You have never even heard of Google Posts, but it is a free ad space that has been live for regular businesses for nearly six months. Had you been a client of our sister company, iScreamSocialMedia, you’d already be taking advantage, but the vast majority of businesses are behind the times. Read on to learn […]

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