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Monthly Digital Marketing Newsletters

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Android Platform to Restrict Cross-App Tracking

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In a not-so-surprising move, Google has announced plans to restrict cross-app tracking and introduce other privacy measures on Android devices. Google has framed this announcement as a multi-year effort to be pursued through the Privacy Sandbox on Android. Last year, Apple made a similar update to their devices where they made cross-app tracking an opt-in […]

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Digital Marketing Round-Up: Updates to Google Ads and Google My Business

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It’s time for another round-up of digital marketing news with the SEOverview. Let’s not waste any time and get right to the news!   Expanded text ads are disappearing: Don’t disappear with them You may have heard that Google is soon phasing out the tried-and-true expanded text ads (ETAs) that have widely been the standard […]

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Digital Marketing Round-Up: Small Business SEO & Mailchimp Acquired

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It’s time for another round-up of digital marketing news with the SEOverview. Let’s not waste any time and get right to the news!   Facebook’s failure highlights why email reigns What were you doing when Facebook went down earlier this month? If you were like many of your fellow marketers, you were tearing your hair […]

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Improve Your Social Media Presence

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Beyoncé’s Instagram feed is just as brazen as she is (See for yourself), often making the national news with her latest posts. Queen B’s Instagram, however, underscores a particular digital phenomenon – most viral accounts go viral due to television spots, PR, celebrity, or (more likely) luck. While being famous is one approach to growing […]

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How Important is Social Media For Your Business?

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Heavens – Where’s your Social Media!? Be honest with yourself: do your social media posts sound like the monotone ramblings of a middle-aged economics professor? Or is your social media strategy a true representation of your brand, where content is engaging and consistently posted on a variety of feeds, actively increasing your followership to generate […]

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