What is E-A-T content? It’s certainly not content that you physically eat. And it also isn’t one of those long and drawn-out recipe blogs where it takes 1000 words before you get to the actual recipe. E-A-T is actually an acronym for “Expertise, Authoritativeness, and Trustworthiness”, and it is a major factor in Google rankings. […]
Read ArticleAs we head into spring, with Punxsutawney Phil’s shadow far behind us, the ground is thawed and primed for new life. Spring is a superb time to breathe new life with your winter’s bounty into your digital presence, because the “April showers” it costs to overhaul your web presence, will take time to create “May […]
Read ArticleHeavens – Where’s your Social Media!? Be honest with yourself: do your social media posts sound like the monotone ramblings of a middle-aged economics professor? Or is your social media strategy a true representation of your brand, where content is engaging and consistently posted on a variety of feeds, actively increasing your followership to generate […]
Read ArticleSEOversite Newsletter #17 – Burn Your Website to the Ground: SEOversite.com Practice what you preach. Do what you teach. Swim if you are at the beach. As we would quit before being hypocrites, we have redesigned and launched the brand new SEOversite.com! We can’t wait for you to check out the amazing new website we […]
Read ArticleSEOversite Newsletter #16 – Don’t SEOverspend Here at SEOversite, we are “The Guardian Angel Watching Over Your Online Presence,” floating among the clouds in the great blue beyond that is digital marketing, steering our clients clear of the turbulent tempests of poorly performing, unvetted vendors and service providers. Oftentimes, however, we land on one shoulder […]
Read ArticleIssue #13 –Video Virtuosity Did you know that around 33% of online time is now spent watching video? Did you know that 92% of mobile video users (think social media) shared video content with other users? Did you know there are simple ways to incorporate video into your business to drive more profit? With our […]
Read ArticleIssue #12 – Ohhhhh Snapchat! Social Media Trends for 2016 Since 2000, human attention span, for media consumption, has decreased to just 8 seconds. It is apparently unlikely you are even reading this sentence. With articles outlining physical phone addictions, inability for children to remain focused, and the feeling of drinking water from a proverbial […]
Read ArticleIssue #11–Pulling Out the Stuffing – The Layperson’s Guide to Pay Per Click Using Stuffed Animal Analogies Our guest writer, John Berry, is SEOversite’s Sr. Client Director and Pay-per-click Guru – he moonlights as our stand-up comic and can be reached with questions at John@SEOversite.com. As the Senior Client Director here at SEOversite, one focus […]
Read ArticleIssue #9 – Social Media Marketing – What You Need to Know Since it is such a hot topic, advice abounds on the importance of the social media medium for driving brand impressions, growing lead counts and building sales revenue. It seems that most businesses have trouble keeping up with trends, downloading the latest and […]
Read ArticleIssue #7– Google Local Listings – Tips from SEOversite Most business owners seeking leads online are aware that for years there have been two fundamental ways to get seen on the first page of Google. First, is by paying for Google AdWords (commonly referred to as pay-per-click advertisements) and second is through old fashioned hard work […]
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