You have never even heard of Google Posts, but it is a free ad space that has been live for regular businesses for nearly six months. Had you been a client of our sister company, iScreamSocialMedia, you’d already be taking advantage, but the vast majority of businesses are behind the times. Read on to learn […]
Read ArticleThe landscape of online marketing is broadening and deepening rapidly. What constituted a superb web team using best practices to maximize your lead counts or sales just a year or two ago differs greatly from what makes a superb online marketing, SEO, or other technology team as we approach 2018. Below you’ll find 3 quick […]
Read ArticleOne smartphone asked another smartphone why he broke up with his girlfriend. He lamented, “She became disconnected and had too many hang-ups.” Forgive the phone humor, we will get Siri-ous. It is not a joke that mobile has become the main way customers are consuming digital media. According to a recent report, “mobile now accounts […]
Read ArticleAs we head into spring, with Punxsutawney Phil’s shadow far behind us, the ground is thawed and primed for new life. Spring is a superb time to breathe new life with your winter’s bounty into your digital presence, because the “April showers” it costs to overhaul your web presence, will take time to create “May […]
Read ArticleHeavens – Where’s your Social Media!? Be honest with yourself: do your social media posts sound like the monotone ramblings of a middle-aged economics professor? Or is your social media strategy a true representation of your brand, where content is engaging and consistently posted on a variety of feeds, actively increasing your followership to generate […]
Read ArticleIssue #14 – Video Virtuosity – Part 2 If you read Video Virtuosity – Part 1 (if you haven’t, you should), you will remember that we believe video content has become requisite to marketing your business. Creating the culture of employees capturing candid video of testimonials, events, fun around the office, and product promotion allows […]
Read ArticleIssue #11–Pulling Out the Stuffing – The Layperson’s Guide to Pay Per Click Using Stuffed Animal Analogies Our guest writer, John Berry, is SEOversite’s Sr. Client Director and Pay-per-click Guru – he moonlights as our stand-up comic and can be reached with questions at John@SEOversite.com. As the Senior Client Director here at SEOversite, one focus […]
Read ArticleIssue #7– Google Local Listings – Tips from SEOversite Most business owners seeking leads online are aware that for years there have been two fundamental ways to get seen on the first page of Google. First, is by paying for Google AdWords (commonly referred to as pay-per-click advertisements) and second is through old fashioned hard work […]
Read ArticleAnnouncement: even if you are unable to read this entire issue of the SEOversite newsletter, make sure you read this paragraph. Google has recently announced that as of April 21st, any website that is not mobile-friendly will be penalized and downgraded in search results. At this stage, Google has been cryptic as to whether the […]
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