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Why You Shouldn’t Use Chat GPT for SEO

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Artificial Intelligence has been a huge talking point for SEO since Chat-GPT came out last year. As SEO experts, we know just how important content is to your overall SEO strategy. It sure would be great if we could have a tool to cut the content creation time in half. That’s why so many people […]

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Why is Content Still King in 2023?

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Marketing approaches today are much different than they were in the past. Online access opened up a whole new world for marketers, with content needs quickly rising to the top of their strategies. Who doesn’t remember the “content is king” phrase that caught on starting back in the mid-1990s? Bill Gates created that now-famous phrase, […]

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Create Compelling Content for Plastic Surgery SEO

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When it comes to plastic surgery SEO, creating compelling content is key to attracting and retaining potential patients. Let’s go over some tips on how to create compelling content for your plastic surgery SEO campaign. Know Your Audience The first step in creating compelling content is to understand your target audience. This means taking into […]

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Publishers and Creators are Concerned about AI

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Publishers and content creators are becoming more concerned about their future following the previews last week of Google Bard and Microsoft’s Bing AI with ChatGPT. A search results page with long, detailed, and incredibly smart answers to your queries versus a search results page with short descriptions and links to longer answers are two very […]

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Link Building May Be Less Important to Google Going Forward

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Google’s John Mueller said that in the future he can see a Google Search ranking algorithm where links are not as important in the overall algorithm as they are today. He also hinted that links are not weighted as much as they were in the history of the Google ranking algorithm. You can watch the […]

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What is Google’s “Helpful Content” Update?

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Google’s new helpful content update specifically targets “content that seems to have been primarily created for ranking well in search engines rather than help or inform people. The purpose of the update is to help searchers find “high-quality content” and reward better and more useful content that was written for humans and to help actual […]

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High-Intent vs High-Volume Keywords

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If you’ve even dipped your toes into the waters of SEO, you’re likely familiar with the idea of keywords—those little words and phrases that tell search engines what your web content is about. You likely also realize that those keywords, in part, determine how high your page appears in search engine rankings. What’s often murkier […]

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Why is Content King?

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If you’ve been in the digital marketing industry for any amount of time, you’ve probably heard the phrase “Content is King”. We tend to accept it at face value because so many people say it, but why is content king? This phrase actually started back in 1996 by none other than Bill Gates. He wrote […]

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What is E-A-T Content?

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What is E-A-T content? It’s certainly not content that you physically eat. And it also isn’t one of those long and drawn-out recipe blogs where it takes 1000 words before you get to the actual recipe. E-A-T is actually an acronym for “Expertise, Authoritativeness, and Trustworthiness”, and it is a major factor in Google rankings. […]

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