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Monthly Digital Marketing Newsletters

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Has AI Finally Killed the King?

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It’s a question as old as time, or at least as old as clickbait titles have existed, but has AI finally killed content? For years, we’ve known that content is an incredibly important aspect of your SEO strategy. So important, that it has its own phrase: Content is King.  But this is one of the […]

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Why is Content Still King in 2023?

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Marketing approaches today are much different than they were in the past. Online access opened up a whole new world for marketers, with content needs quickly rising to the top of their strategies. Who doesn’t remember the “content is king” phrase that caught on starting back in the mid-1990s? Bill Gates created that now-famous phrase, […]

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Create Compelling Content for Plastic Surgery SEO

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When it comes to plastic surgery SEO, creating compelling content is key to attracting and retaining potential patients. Let’s go over some tips on how to create compelling content for your plastic surgery SEO campaign. Know Your Audience The first step in creating compelling content is to understand your target audience. This means taking into […]

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Link Building May Be Less Important to Google Going Forward

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Google’s John Mueller said that in the future he can see a Google Search ranking algorithm where links are not as important in the overall algorithm as they are today. He also hinted that links are not weighted as much as they were in the history of the Google ranking algorithm. You can watch the […]

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What is Google’s “Helpful Content” Update?

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Google’s new helpful content update specifically targets “content that seems to have been primarily created for ranking well in search engines rather than help or inform people. The purpose of the update is to help searchers find “high-quality content” and reward better and more useful content that was written for humans and to help actual […]

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High-Intent vs High-Volume Keywords

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If you’ve even dipped your toes into the waters of SEO, you’re likely familiar with the idea of keywords—those little words and phrases that tell search engines what your web content is about. You likely also realize that those keywords, in part, determine how high your page appears in search engine rankings. What’s often murkier […]

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Why is Content King?

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If you’ve been in the digital marketing industry for any amount of time, you’ve probably heard the phrase “Content is King”. We tend to accept it at face value because so many people say it, but why is content king? This phrase actually started back in 1996 by none other than Bill Gates. He wrote […]

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