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Monthly Digital Marketing Newsletters

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Has AI Finally Killed the King?

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It’s a question as old as time, or at least as old as clickbait titles have existed, but has AI finally killed content? For years, we’ve known that content is an incredibly important aspect of your SEO strategy. So important, that it has its own phrase: Content is King.  But this is one of the […]

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Create Compelling Content for Plastic Surgery SEO

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When it comes to plastic surgery SEO, creating compelling content is key to attracting and retaining potential patients. Let’s go over some tips on how to create compelling content for your plastic surgery SEO campaign. Know Your Audience The first step in creating compelling content is to understand your target audience. This means taking into […]

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Publishers and Creators are Concerned about AI

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Publishers and content creators are becoming more concerned about their future following the previews last week of Google Bard and Microsoft’s Bing AI with ChatGPT. A search results page with long, detailed, and incredibly smart answers to your queries versus a search results page with short descriptions and links to longer answers are two very […]

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High-Intent vs High-Volume Keywords

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If you’ve even dipped your toes into the waters of SEO, you’re likely familiar with the idea of keywords—those little words and phrases that tell search engines what your web content is about. You likely also realize that those keywords, in part, determine how high your page appears in search engine rankings. What’s often murkier […]

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Why is Content King?

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If you’ve been in the digital marketing industry for any amount of time, you’ve probably heard the phrase “Content is King”. We tend to accept it at face value because so many people say it, but why is content king? This phrase actually started back in 1996 by none other than Bill Gates. He wrote […]

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What is E-A-T Content?

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What is E-A-T content? It’s certainly not content that you physically eat. And it also isn’t one of those long and drawn-out recipe blogs where it takes 1000 words before you get to the actual recipe. E-A-T is actually an acronym for “Expertise, Authoritativeness, and Trustworthiness”, and it is a major factor in Google rankings. […]

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