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Issue #11 – Pulling Out the Stuffing – The Layperson’s Guide to Pay Per Click Using Stuffed Animal Analogies

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Issue #11–Pulling Out the Stuffing – The Layperson’s Guide to Pay Per Click Using Stuffed Animal Analogies Our guest writer, John Berry, is SEOversite’s Sr. Client Director and Pay-per-click Guru – he moonlights as our stand-up comic and can be reached with questions at John@SEOversite.com. As the Senior Client Director here at SEOversite, one focus […]

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Issue #8 – Live Chat – Should My Website Feature Live Chat?

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Issue #8 – Live Chat – Should My Website Feature Live Chat? Sometimes there is simply nothing new under the sun. Over the past 8 years since opening our sister company, YellowTelescope, and growing SEOversite, we’ve found that information and valuable insight naturally ebbs and flows.  While thirst from business owners and managers steadily increases, […]

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Issue #7 – Understanding Google Local Listings – Tips from SEOversite

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Issue #7– Google Local Listings – Tips from SEOversite Most business owners seeking leads online are aware that for years there have been two fundamental ways to get seen on the first page of Google. First, is by paying for Google AdWords (commonly referred to as pay-per-click advertisements) and second is through old fashioned hard work […]

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Issue #6 – New Year, New Web Team

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Issue #6 – New Year, New Web Team Not blown away by your web development team and their results this year? Unfortunately, it is too late – 2015 is officially and completely over – at least from a website perspective.  Improving web rankings and conversion rates takes time.  Changing the direction of your website is […]

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How Much Should I Spend on My Web Team?

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Issue #5 – How Much Should I Spend on My Web Team? One of the most common questions we receive here at SEOversite is “how much should I be spending online?”  Not surprisingly, nor to the liking of our clientele, the answer starts with “it depends.” For elective surgeons, for example (like plastics, ENTs, Orthodontists, […]

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The Misdemeanors of Website Design

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Issue #2 – Misdemeanors of Website Design Small business owners of every kind need to have an impressive website and strong web rankings to drive business. Some readers hope to build their first website. Others are getting ready to add a microsite. Still, others realize that a tweak or site overhaul is needed on average […]

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