Issue #39: SEOversite Explained – The Complimentary Digital Marketing & SEO Service That Changed Everything
“Our need will be the real creator.” – Plato
In the early 2010’s, our YellowTelescope President was managing a very successful plastic surgery practice. Part of his responsibilities included managing a marketing budget of tens of thousands of dollars per month and ensuring a sound return on that investment. There was only one problem – he wasn’t an online marketing expert, and the waters of digital marketing and SEO proved murky and difficult to navigate. ROI was unclear, and it left him wishing that there was someone who could explain whether they were getting their money’s worth of work for what they were spending. Just like that, SEOversite was born.
Turnkey Digital Marketing Management Solutions
We began with what we called SEOversite Turnkey Marketing Manager. This offers comprehensive oversight for your entire online presence. We’ll analyze the true effectiveness of your digital marketing efforts, attend regular calls with your web team to discuss strategy, advise on additions to consider, and generally be an executive level sounding board for all things marketing at a fraction of the cost of bringing someone in-house full-time. This service fills a longstanding gap in the digital marketing world and finally provides checks and balances in an area where they previously didn’t exist. We became the “Guardian Angel Watching Over Your Online Presence” and all was well. Then the question shifted from “is my team doing well” to “my team’s not doing well – where should I take my business?”
Connecting Your Business to Superb Talent at No Cost!
Plato also wrote that “necessity is the mother of invention,” and it is fitting. We had many clients who, after looking deeper at the current state of their marketing, needed to switch to a new team. We began to sift through many different online marketing firms, finding that most were bad or good, but very few were truly great. Over time we made a list of only the best of the best – honest, trustworthy, and truly superb teams we dubbed our SEOversite Preferred Vendors.
This resulted in the creation of our SEOversite LITE service, a completely free offering that allows us to “match” a client with the Preferred Vendor we feel best suits their needs. This makes life much easier for all parties involved, as our clients no longer have to lift a finger to find their new team (or run the risk of picking another bad one, knowing most managers and business owners admit they are largely clueless about intricacies of search engine optimization, coding, and online marketing). We knew that we’d be able to hold their new team to a higher level of accountability. If the vendor continues to do excellent work, they receive more referrals. However, if at any point we find that their results are slipping or they leave a client’s plate spinning in a corner, they can be removed from our list of Preferred Vendors, referrals cease, and we move our clients to a new team. Thankfully this turns out to be very rare, but it is nice to be able to ensure that our clients receive special treatment.
We earn a living by taking finders fees from the web vendors as they have no cost of acquisition and can pass on some of that savings to us. While we don’t earn much on a single introduction, if we have hundreds of clients it can add up and the client can receive our services for free in much the same way the seller pays a real estate agent for finding the buyer.
Goldilocks – the “Just Right” Option for Most Clients
While a complimentary introduction to a web vendor, live chat company, reputation management firm, phone company, IT support group or other tech-connection at no cost was welcomed, the vast majority of our clients wanted some support, but at a lower price than having a Turnkey Marketing Manager. SEOversite Lite Plus was created. For just a few hundred dollars a month, our clients can get a few hours of digital marketing oversight, which includes an independent monthly report on how your web team is actually performing, availability for live calls and brainstorming, tracking of tasks and goals for the web agency to complete, and much more. Our most popular option for practices looking to maximize conversion percentage on their website, improve speed to completion of a new website design, or to grow rankings at a fair price, our growth has been exponential.
Now Is The Time To Build Your Online Presence
A recession has begun for the first time since 2008. Most practices are in preservation mode, ducking and hiding. Our clients think different and are using this time to position for growth in the forthcoming, and inevitable, new growth phase we expect will run from 2021 until at least mid-decade. A few years and several hundred matches later, we have now been named in back-to-back years to Inc. Magazine’s list of the “5000 Fastest Growing Private Companies in America,” with a great chance at winning for a third year in a row. We have been named finalists for “Technology Executive of the Year” by the Greater Miami Chamber of Commerce, happily speak, and are honored to be, on faculty most years at ASAPS, ASPS, AAFPRS, Vegas Cosmetic Surgery, Miami Cosmetic Surgery, Global Aesthetics Conference, AACS, and more. We have phenomenal vendors for everything from web design to pay per click advertising, live chat to IT support, improved ratings and reviews to elite SEO services, and so much more. 2019 was our biggest year yet, and we’re just getting warmed up.
Get in touch to formulate the proper strategy for your business as we build out of these currently challenging economic times.
To learn more about our free matchmaking service, contact us here or call (305) 455-0720.