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Search Engine Optimization

People are searching for your services and products on Google... will they find your business?

You’ve got a beautiful website – or maybe you don’t — but you want more traffic. You’ve discovered that if you build it, they won’t necessarily come. The internet is too big, and it’s your job to find your people and connect with them. That’s where search engine optimization comes in.

Search engine optimization (SEO) is a series of steps, based on a strategy that increases the likelihood that your website will be the first one found by Google, Bing, and other search engines, and thus, your dream customers and clients when they get online. And it is greater brand visibility that attracts customers and converts sales. Simply put, SEO channels quality traffic to your website. The better your SEO, the easier it is for your ideal clients to find you.

Did you know that 93% of online experiences begin with a search engine? In other words, your customers use search engines, like Google, Bing, and YouTube, to look for what they want. When they are online, looking for businesses like yours, your SEO ensures your website is among those that appear at the top of their page or in the little map called the Google 3-Pack. How do you currently rank among your competition? Are you the first one listed on page one…or close to it?

2019-01-11

Andrea Watkins, Practice Administrator for Dr. Nick Slenkovich, Denver, Colorado Plastic Surgeon

As a current client of SEOversite, I would highly recommend their expertise in web analytics, the “back-of-house” workings of search engine optimization, web-site development and how it all affects your practice. Their expertise in these areas relating specifically to the cosmetic surgery industry has been a huge benefit to our practice in the past 18 months as we have grown revenues by about 35% and recently launched an amazing new website.

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FAQs

Why is SEOversite the best SEO company in Miami and South Florida? +

Our digital agency consulting services embody proven and measurable SEO best practices. It’s no wonder Inc. Magazine has selected us to its list of the “5,000 Fastest Growing Private Companies in America” 3 years in a row or that the South Florida Business Journal has named us one of the “Best Places to Work in South Florida.” Specifically, we know how to fully optimize your site with SEO to improve your Google rankings. This involves fixing technical errors, optimizing for voice search, setting up on-page optimization for keywords, claiming your Google-local listing, backlinks, link building, site structure, and site navigation, and improving user experience. At the end of the day, we’re the digital marketing agency for small and medium-sized businesses that gets your site seen.

How do I rank higher on Google search? +

That’s our job, and it’s one reason we are also a member of the Forbes 1,000. We at SEOversite, the top digital marketing company in Miami, work with experts that use a content optimization strategy to increase your search visibility by optimizing page titles with:

  • meta descriptions that persuade your clients to click through to your website
  • unique headings that jump out in Google search results
  • up-to-date page descriptions that appear in snippets

We help clean up your URLs since search engines prefer them to be clear, simple, and straightforward. Our teams optimize your images with relevant file names and keywords. And they create internal links which are proven to boost a site’s performance because they signal to Google that the information on the page is important.

And that’s just the beginning. When you entrust your SEO to us, we become your online presence’s personal guardian, with the chief goal of protecting your #1 ranking.

What keywords are most important for my SEO? +

The answer to this question depends on your business and specialty. As your SEO expert at a top digital marketing agency in Miami, we customize your SEO campaign with lucrative keywords that align with your services and products. Using simple words and phrases that are relevant to what your people are searching for is the golden ticket, though advanced techniques to optimize long-tail key phrases and lower-search, lower-competition term optimization can take your SEO to the next level. While based in South Florida, our 100s of clients are national and international, so we have a local feel with global expertise.

What’s the difference between SEO and PPC? +

When it comes to SEO, your relevance and authority (which is determined by Google) gives your business strong visibility and page ranking on Google and other search engines. As your SEO and digital agency services guru, we manage the details of organic search and what it takes to keep your website at the top of page one.

PPC (pay-per-click) is an ad campaign in which you pay Google to have your website appear in certain locations, such as the top of the page or along the right-hand side. Every time a user clicks on your advertisement, you pay Google a certain amount. So PPC is Pay-to-Play by literally “paying per click,” while organic SEO is more like lifting weights and slowly building your online strength until you can dominate your competition. Either or both can be the right choice depending on your business and specialty. Our service-based, product-based, brick-and-mortar, and e-commerce clients all get the right mix after our initial SEO and PPC strategy session.

Do I need both SEO and PPC? +

This depends on your strategy, and as a digital marketing agency, we help you choose the right channel for your business by taking into consideration the specifics of your business, industry, and competition. Often an integrated approach that includes both SEO and PPC is our answer.

If done right, a highly placed organic listing will bring you more results or higher-intent inquiries than a highly placed paid ad, but the laser-targeted visibility that comes with PPC dominates above-the-fold content, so your ad is seen even if your ideal client never scrolls down. We have found that running both SEO and PPC together, side by side, supporting each other, is what drives the best results.

Do I need to pay monthly for SEO or can you just do it one time? +

SEO isn’t a one and done project. Our team oversees the SEO for your website on a monthly basis. We work with the SEO experts to make changes constantly to stay up to date with Google’s constantly changing algorithm. Since the algorithm is ever-evolving, so is our strategy and tactics. That’s one reason we have been named a finalist for the Greater Miami Chamber of Commerce “Technology Executive of the Year.” But that’s the thing when you work with us, the best SEO company in Miami. Google’s rules may change, but your business will be watched over to ensure longer-term success by the “Guardian Angel,” SEOversite.