PPC and Google Ads (Google’s version of PPC aka Google Adwords) allow you to bid on the opportunity to place an advertisement directly in front of your ideal clients and customers who are searching for the product or service you offer. And here’s the best part: You only pay when someone clicks on your ad. Hence, why it is called Pay-Per-Click (PPC). So think of PPC like bidding on a billboard that is only seen by cars filled with people who magically want your product and service, and only charges you if they beep at your billboard as they drive by. These advertisements can be targeted, based on a variety of factors, including keywords, demographics, similar audiences, re-marketing, topics, placement, and more, which helps the ads land square in the eye of your target audience.
Think of Google Ads as paying for shelf space for your product in the online world. Organic search is like your product being selected by the store manager because she personally thinks your product is better. PPC is paying that same manager for prime, eye-level shelf space, regardless of her opinion, catching your dream customer’s attention. And when they spot your ad and click on it, they are taken directly to your site where they can purchase your service or product.
Want to learn even more about how PPC works? Dive into the “Pay-Per-Click Using Stuffed Animal Analogies” blog here.
Considering the complexity of successfully marketing using the Google Ads platform, most businesses choose to outsource this piece of their digital marketing strategy. But beware. Not all PPC companies that advertise digital marketing are created equal. Our team connects your business with a vetted, expert PPC company, proven to make the most of your advertising budget through powerful, high-performing campaigns. We make sure your PPC strategist is Google Ads-certified and has experience in campaigns specific to your industry. Additionally, if you sign up for our very affordable Lite Plus plan, our experienced marketing consultants will oversee the entire process and ensure the best results from your PPC marketing strategy.
We believe best results mean more than increasing your bottom line. SEOversite will connect you with a PPC company that digs deep, tracking and analyzing data and then using insight-driven strategies to ensure you keep climbing the ladder. The human intelligence behind our insight-driven strategies is the secret to why we’ve been finalists for “Technology Company of the Year”. Additionally, the Great Miami Chamber of Commerce, and Inc. Magazine has selected us to its list of the “5,000 Fastest-Growing Private Companies in America” 3 years in a row.
You’ve heard it a million times — everyone is on social media. So, of course, your social media strategy should be, for many businesses, at the core of your overall PPC marketing and growth plan. But here’s the thing. The algorithm on social platforms makes it so your followers only see approximately 2-20% of your organic posts. Those are not good odds, especially when you’ve already got your people in front row online seats. They are right where you want them. The question is, what are you doing about it? Paid media is an ROI-focused way to get in front of them and folks who don’t already follow you. And the cherry on top? It saves you time and money in the long run. It’s more affordable than traditional advertising and adjustable to your budget.
Check out the following stats, and you decide on which social media platform you want to spend your dollars. Or hire us, so you can run your business like the boss you are, and we will create sound, profitable, and high ROI PPC campaigns that place your ads at the top of Google search results or any social platform you want to target, gaining more clients than your competitors in most cases.
- 93% of marketers regularly use Facebook ads, which are synonymous with Instagram advertising. So, you probably should too.
- LinkedIn advertising drives 64% of its clicks and engagements to business websites.
- Instagram advertising has the most subtle (read: least annoying to your followers) corner on the market since their ads are native and blend into your users’ feeds, eliminating any sense of interruption to scrolling.
- TikTok and Reels, while relatively new, are friendly to advertisers, get massive exposure and are worth considering until the next new thing arrives.
Thorough keyword research is an initial pillar of successful Google Ads campaigns. Determining proper keywords requires a combination of keyword research tools, competitor research, and human brainstorming. 70% of search traffic comes from specific four to six-word keyword phrases, also known as long-tail keywords or long-tail key phrases. The vetted PPC teams we endorse have invested in the necessary tools to research ideal keywords for your campaigns. These tools, combined with years of experience across a variety of industries, allow our teams to sift through tons of data to target keywords that will have the most impact on your business.
Most PPC campaigns begin with a modest budget of $500-$5,000/month, though we have clients spending 10 times that much, and larger companies can spend millions. So, it depends. Should you decide we’re a fit for your digital marketing strategy, our expert team of PPC gurus will drill down to a plan that makes sense. With a team hailing from the Wharton School of Business, Tulane, Wake Forest and beyond – with staff who teach at University of Miami – we have a superb team to ensure you have brainpower behind your spending power. Questions we might discuss with you range from “What are you trying to accomplish with your PPC campaigns?” and “How many leads per month is your goal?” to “How much will your clicks cost?” and “What is your cost per lead goal?” If this sounds a bit overwhelming or maybe even confusing, we will simplify it for you. This is our happy place. We live for analyzing the numbers to find what’s right for your business.
Another fantastic and very common question. Will PPC blow my budget? Yes, it will, if you don’t know what you’re doing. It’s money down the drain if you’re managing your ads poorly and getting no ROI. But doesn’t that ring true for any marketing mix that isn’t generating great results? We believe it’s about ROI, not spend. Again, we can suggest that most small to medium-sized businesses invest $500 to over $5,000/month and share that some of our clients have spent millions on PPC over a period of time, but it varies how one defines expensive. The key is making money on those clicks so that you can reinvest some profit while keeping some for yourself, and we are able to accomplish that with most PPC clientele. We look at the metrics, including clicks, impressions, bids, and more, to track performance over time. So, the answer is: You can’t afford not to use PPC in your online marketing with SEOversite.
Since PPC is an investment, maybe the better question is “What can I gain in return?” Or even better “What will I make in proportion to what I spend?” If that’s what you’re wondering, we’ll take a look at your industry, your clients and customers, and all the details that are involved in digital ads, like keywords, location, and more. Our goal for you is to improve your sales in a way that leverages the low-hanging fruit of PPC.
If your PPC campaign is not set up and managed correctly, your potential for losing money is pretty high. On the flip side, if your PPC campaign is working the way it should be, it can be an extremely lucrative asset to your digital marketing strategy. And we know that tracking the efficiency of your online advertising dollars is one of the most important and overlooked aspects of a successful campaign. We double down on identifying your niche-focused keywords, giving you insight into what will get you more leads, consistently monitor your campaigns like a hawk, and analyze monthly reports. And to answer the question outright: we can track money spent compared to money generated or leads created per dollar invested so it’s quite trackable overall.