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Our Top 3 Paid SEO Tools

Weeks ago, we went over our favorite free SEO tools to help digital marketers understand the plethora of data that comes with the industry. But now it’s time for us to look at our favorite paid SEO tools.

Before we even get started, it’s important to know that you don’t NEED to purchase any SEO tools to be an effective SEO marketer. Everything these tools do can be done without them, but they cut down on time and labor. So when looking at these, keep in mind the cost/benefit ratio.

Local SEO Tool

It’s no surprise that Local SEO would be at the top of our list. Just a few months ago Google confirmed an update to their Local Search Results which made it even more important. One of the most important aspects of Local Search is having a consistent NAP across multiple, quality, online directories. And that’s where Yext Listings comes in.

Yext Listings takes all of your information and automatically adds it to the most popular directories on the web. Since you only upload your listings information in one place, it is easier to guarantee that it will be accurate across all directories.

This might not seem like a very useful tool, but keep in mind the cost/benefit ratio. How long do you think it would take to accurately create 200 local listings? If that is the only thing you are focusing on, then it might not take long, but how likely is it that?

If you don’t have the time to dedicate to manual entry, then this tool might be just what you’re looking for.

Keyword Research

We’ve all heard the phrase “content is king” when it comes to SEO. But you can’t just write content for the sake of having it. There needs to be a strategy put in place to make sure you aren’t wasting your time.

A piece of content without a strong primary keyword is not going to yield the results you’re looking for, and that’s why a keyword research tool is so important. With Keyword Finder, you are able to look at two important measures for keyword strength.

The first of which is search volume. This number is the total number of searches that a specific keyword gets in a month. You might think that you should always aim for the higher number, but there is a balance between volume and difficulty that you should aim for.

The two middle measures, CPC and PPC, are not nearly as important for SEO, but the last measure can make a big difference. Keyword Difficulty (KD) is how difficult it will be for you to rank for that keyword. Typically, the higher the search volume, the higher the keyword difficulty, and that is why it’s so important to find a strong balance between the two.

Again, is it possible to write strong content without using a tool like this? Absolutely. But you might be wasting some of your time with keywords that are either not strong enough, or are so strong that they are difficult to rank for.


There are some tools out there that can give you just about all of the information you could possibly want. Anything from local SEO optimization, to Competitor Analysis, but that also comes with quite a large price tag attached.

SEMRush is one of those all-in-one paid tools that many SEOs know about. This paid SEO tool is able to take care of your keyword research, track the keyword strategy of your competitors, audits your blog, looks for backlinking opportunities, and much more.

For platforms like this, the cost/benefit ratio really comes into play. If you just look at the features presented, it would seem like a no-brainer to buy this paid tool. But many hesitate to pull the trigger because of the steep price of $120/month for the base version. You are able to perform most of the features manually, but they take a large amount of time to complete.

These are not the only paid SEO tools out there, but these are just some of our favorites. If this all seems daunting and you’re not sure where you should even start with your SEO strategy, don’t hesitate to reach out to us or call us at 305-455-0720.

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