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Our Favorite Free SEO Tools

Search Engine Optimization is a difficult and time-consuming part of marketing. But luckily for us that work in the industry, there are some tools that make our lives much easier. From free to paid tools, there’s a large list. But let’s take a look at some of our favorite free SEO tools.

Google Search Console

First, let’s look at Google’s bread and butter for organic data: Google Search Console. Google Search Console is a free service that helps you monitor and troubleshoot your website’s appearance in their search results.

That all sounds well and good, but how do you use the platform to improve your SEO?

You can use Google Search Console to see the organic data for your website such as clicks, impressions, CTR, and average position.

Using this data, you can see what pages are performing higher and tailor future content to what is working best. This means you don’t have to waste your time finding out what is actually bringing users to your site.

To get even more granular, you can see what keywords are driving users to your website. Let’s say that a given keyword generates 10% of your total traffic and it is currently in position 8. If you were to bring that keyword up to position 2, your estimated CTR would increase from 1.8% to 13.94% and your traffic would see a significant jump.

We can also see any errors that might be on our website through Google Search Console. Having 505 errors can actually drop your overall position in the SERPs because it lowers the quality of your domain. Without tools like this, you would have no way of knowing that these errors even existed.

Google Analytics

Next, let’s take a look at another one of Google’s top tools to help SEO professionals: Google Analytics. This platform contains valuable data that businesses can use to monitor, and improve, SEO performance.

Where Google Search Console was restricted to just organic traffic, Google Analytics can give you information on overall traffic to your website. There isn’t enough time to go into every aspect of Google Analytics, but let’s take a look at the Audience and Attribution tabs.


In this section, you can find information about the users who visit your website, if they allow the information to be available. Here, you have access to their demographics, interests, general location, behavior, and technology used to find your site.

Why is this information useful to you? Well, you can use this to find out exactly your target demographic. One of the most important parts of having a strong user experience is to know who your audience is. And having this information now means that you are able to tailor all of your content to the appropriate demographics.



The Attribution section allows marketers to quantify each channel’s contribution to sales and conversions. For example, many people may purchase on your site after searching for your brand on Google. However, they may have been introduced to your brand via a display ad or a blog. A marketer uses attribution to appropriately distribute monetary credit for purchases among the many marketing channels that may have contributed to each sale.

In the past, attribution was looked as a singular point, so if a conversion was made at the organic level, then that was the only channel that received credit. But we now know that the digital landscape is more complex than that, and that is why the attribution section of Google Analytics is so important.

We can use this information to determine what channels are best at bringing in new users to your website, and the channels that are best at bringing in the conversions. These might not always be the same, but they work together to drive results.

Like we said before, SEO is a difficult and time-consuming part of digital marketing. And if you either don’t have the time for it, or are finding it too difficult yourself, don’t be afraid to reach out or call us at 305-455-0720.

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