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We’ve said it for a while and we will continue to say it, but local SEO is one of the most important aspects of SEO now. If you’re not paying attention to local SEO, you’re likely missions out on massive amounts of traffic. 71% of people looking for local businesses are doing it online now, and 46% of all Google searches are for local results.

There’s one small problem. What if you don’t have a physical address? Are you just missing out on all of that traffic coming to your site? Are you destined to never see your website on the first page of Google? Lucky for you, the answer is no. But your approach will be slightly different in some regards.

What is the same for your Local SEO?

One local SEO tactic that will remain the same for your virtual business is that you need to take advantage of local SEO on your website. Even if you are purely virtual, there might still be areas that you focus on. With the start of the pandemic, many businesses made the transition to foregoing a physical address. But even though you don’t have an office, that doesn’t mean you don’t have a primary market.

This means that you need to make sure you are properly utilizing local terms on all the important pages on your website. This is going to include your home page, service pages, and about page.

Don’t go overboard with your localized terms on your web pages. If you go too overboard, then Google might see it as “keyword stuffing”, which will then make your website rank lower.

What is different in your Local SEO Tactics?

The one area where your Local SEO tactics will have to be altered is when it comes to your local listings. First, let’s start with the big kahuna, Google Listings.

Luckily, Google has thought of these businesses and made adjustments to not leave them behind. When creating your business listing, you may skip adding a physical location in favor of adding a service area.

Doing this ensures that you still have a chance to show up in Google’s local listings, and it will also work in cooperation with your local SEO terms on your website to help you rank higher in the SERPs. So while this is different than a physical location, Google has made adjustments to make sure you can still reap the benefits.

Now that we are done with Google Listings, what about all the other local listings on the web? This is where the bad news comes in. Many of the local listings out there require that you enter a physical address and not a service area.

But we aren’t just going to leave you hanging. Of course, we have a workaround for this. While Google will not allow you to use something like a PO box, that isn’t the case for all other local listings. But if you do that, make sure it is a listing where you can hide your address. You don’t want someone to show up to a PO box like it is a physical address because that would provide a poor customer experience.

This is a delicate balance because you want to make sure you are reaping the benefits of having local listings, but you also need to make sure you are providing relevant information on those listings. That means if you must display a physical address, skip that one and go on to the next platform.

Local SEO should be a staple of your digital marketing strategy, but it can be difficult to take care of it all by yourself. Please, reach out to us if you have any questions about your digital marketing strategies.

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